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FC Barcelona Signs Strategic Partnership with the Democratic Republic of Congo.

  • Writer: Roger Hampel
    Roger Hampel
  • Jul 30
  • 2 min read

Roger Hampel


FC Barcelona Democratic Republic of Congo

Image: FC Barcelona


FC Barcelona has signed a four-year strategic agreement with the Government of the Democratic Republic of Congo (DRC) aimed at promoting sport, youth development, and cultural exchange. The partnership combines football expertise, technical training, and international visibility in a wide-reaching initiative that will run through the 2028/29 season.


Strategic Objectives: Empowering Through Sport


The agreement will see the implementation of multi-sport development programs in the DRC, coordinated through Barça Academies and supported by the Barça Innovation Hub (BIHUB). The programs will target both youth athletes and adult professionals.


Youth-focused efforts will include camps and clinics across five disciplines: football, basketball, handball, futsal, and roller hockey. Meanwhile, adult training programs will focus on coaching development, advanced technical education, sports science, and event organization.


The DRC will also become an Official Empowerment Partner for Sports and Culture of FC Barcelona.


Branding Activation: “R.D. Congo – Coeur d’Afrique”


All FC Barcelona professional teams will feature the slogan “R.D. Congo – Coeur d’Afrique” on the back of their training kits for four seasons. The initiative is part of a broader branding activation to connect the DRC’s national identity with FC Barcelona’s global platform.


In addition, the Spotify Camp Nou will host the House of the DRC, an immersive cultural exhibition highlighting the diversity and heritage of Congolese sport and identity.


Quotes from the Club FC Barcelona Democratic Republic of Congo


"This agreement signifies a shared commitment to fostering multi-sport development within the DRC."— FC Barcelona statement
"Through this collaboration the club will contribute to enriching the training of the country's young athletes by transferring its ecosystem of values, an indisputable pillar of the Barça model and style."— FC Barcelona
"The House of the DRC will be an immersive exhibition that will welcome visitors to the stadium to showcase the cultural diversity and sporting tradition of the Democratic Republic of Congo."— FC Barcelona

 
 
 

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