Roger Hampel
Photo Credit: Bayer 04 Leverkusen
Bayer 04 Leverkusen, fresh off a successful season as German double winners, has announced a new Premium Partnership with eToro, a leading trading and investment platform with over 38 million registered users worldwide. This partnership is set to run through June 30, 2026, marking a significant collaboration between two innovative and global entities.
A Strategic Alliance
eToro, known for its user-friendly platform that makes investing accessible to everyone, has now become the official trading partner of Bayer 04 Leverkusen. This partnership aligns with eToro’s mission of democratizing investment, much like how football unites fans from diverse backgrounds. The collaboration represents a mutual effort to extend the reach and impact of both brands, not only in Germany but also on the international stage.
Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04 Leverkusen, welcomed the partnership with enthusiasm: "We are happy to welcome eToro under the Cross. Another innovative and global company has found their way to us, and they would like to extend their profile and points of contact through football in Germany and internationally with us."
Stephanie Wilks-Wiffen, Marketing Director UK & DACH at eToro, expressed her excitement about the collaboration, stating: "After the incredible success of Bayer 04 Leverkusen last season, this is an exciting time for a partnership. eToro has the target of making investing accessible to everybody, just as football brings people together from whatever background. Our partnership with Bayer 04 Leverkusen reflects our commitment to the extension of our community and the connection with sports fans."
Comprehensive Partnership Benefits
As a Premium Partner, eToro will enjoy a prominent presence in various aspects of Bayer 04 Leverkusen's operations. This includes visibility on partner boards in the Mixed Zone at the BayArena and during press conferences before and after the team’s home games.
Additionally, eToro’s branding will be featured extensively through rolling LED presentations within the stadium, enhancing their visibility during matches. The partnership also extends into the digital realm, with eToro becoming a fixture schedule presenter on the Bayer 04 app, ensuring continuous engagement with the club’s extensive fan base.
Moreover, eToro will benefit from access to VIP tickets through Bayer 04 Hospitality, offering exclusive experiences to its clients and partners.
A Partnership for the Future
This collaboration between Bayer 04 Leverkusen and eToro is more than just a commercial agreement; it’s a meeting of like-minded organizations that share a vision of innovation, community building, and global outreach. As Bayer 04 Leverkusen continues to build on its recent successes, this partnership with eToro will play a crucial role in both organizations' efforts to engage with fans and users in new and meaningful ways.
Fans of Bayer 04 Leverkusen can look forward to seeing the eToro brand integrated into their matchday experience, both in the stadium and online, as this partnership continues to develop over the coming seasons.
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