Swedish Club Enskede IK Introduces New Club Logo and Visual Identity.

Roger Hampel

Swedish club Enskede IK (currently competes in Division 2 Södra Svealand) has introduced a new logo and visual identity as part of a broader branding update approved at a previous annual meeting. The redesign was presented to members during an information session held on Tuesday evening, with more than one hundred participants attending either in person or digitally.

The branding work was carried out by Bedow Design, whose founder Perniclas Bedow also sits on the club’s board. The design was donated to the club and produced in collaboration with a working group made up of board and administrative representatives. The updated identity will be implemented gradually throughout 2026, including the development of a new website.

Image: Enskede IK

Background and Strategic Rationale Enskede IK

According to the club, the update stems from a formal member decision to clarify Enskede IK’s identity, values and long-term direction. The new vision — “Där alla fotbollsdrömmar har en plats” (Where every football dream has a place) — is intended to express the club’s purpose and guide its organisational development.

Board member Perniclas Bedow stated that strengthening the club’s brand has been a strategic goal in recent years, aimed at improving clarity externally and reinforcing cohesion internally. Bedow emphasised that a more consistent identity gives the organisation a clearer framework as it advances its long-term strategy.

Club manager Håkan Pontén Andersson noted that the branding update is intended to support operational development, improve member experience and enhance the club’s attractiveness to potential sponsors. He added that a clearer brand structure may help the club build long-term partnerships while maintaining membership fees at a sustainable level.