Emporio Armani Becomes SSC Napoli’s New Formal Wear Partner.

Roger Hampel

Photo Credit: SSC Napoli

SSC Napoli has announced a new partnership with Emporio Armani, which will provide the club’s official formal wear for the 2025/26 season. The agreement runs for five years and marks the continuation of Napoli’s collaboration with the Armani Group, building on the technical sponsorship by EA7 established in recent seasons.

Partnership Launch Emporio Armani SSC Napoli

The formal wear line will debut on September 17, the day before Napoli face Manchester City in their first European match of the season. Players, coaching staff, and officials will wear the new collection during travel and at formal events linked to domestic and international fixtures.

Design and Collection

Emporio Armani has developed a range that balances elegance with practicality, reflecting the brand’s emphasis on comfort and modern style. The collection includes:

• Suits and formal wear with ties

• T-shirts and pullovers with streamlined cuts

• Travel accessories such as rucksacks, beauty cases, and trolley bags

The garments are produced in navy blue, enriched with leather details and embroidery that reference Napoli’s traditional sky blue.

The partnership extends Armani’s growing role in football, positioning the brand not only as a technical sponsor through EA7 but also as a formal wear provider. For Napoli, the collaboration strengthens ties with one of Italy’s most recognized fashion houses, reinforcing the club’s identity on and off the field.