Roger Hampel
From the left: Miro Keci (DS), Elena Mirandola (CEO), Mauro Ferrara (COO) and Stefani Sottili (Head Coach)
Photo Credit: F.C Como Women
Elena Mirandola, a pioneering leader in digital marketing and media, has been named the new CEO of F.C. Como Women. This appointment marks a significant milestone in the transformation of women's football in Italy, as Mercury/13, the innovative sports investment group, selects Mirandola to lead its flagship club into a new era.
Elena Mirandola’s career exemplifies her expertise in digital transformation and strategic marketing, having held prominent roles across Europe, the Middle East, and Asia. She brings to Como Women a wealth of experience in leading high-performance teams and executing successful digital strategies for global brands such as Emirates Airline, Nike, and Expedia Group. Her appointment aligns with Mercury/13’s commitment to incorporating innovative talent in the sports sector and redefining the commercial landscape of women’s football.
Elena Mirandola’s strategic vision for F.C. Como Women is clear: elevate the club to a position where it operates as a fully self-sufficient business entity, independent of its male counterparts. This ambitious goal is not just about financial independence; it’s about setting a precedent in sports and beyond, proving that women's teams can thrive on their own merit.
A Global Leader with a Mission Elena Mirandola F.C. Como Women
Elena Mirandola's journey to Como Women is underscored by her global experience and commitment to female empowerment. Born in Padua, Italy, Mirandola has built an international career, working in markets as diverse as the United Kingdom, the UAE, Malaysia, and Singapore. Her leadership in digital transformation projects for major global brands has consistently demonstrated her ability to navigate complex challenges and deliver exceptional results.
Her appointment as CEO is not only a strategic business move but also a powerful statement on gender equality in the workplace. Mirandola has been a vocal advocate for women's empowerment throughout her career, actively supporting initiatives like European Women On Board (EWOB) and InspiringFifty, which promote gender equality in leadership roles across Europe.
"I consider myself a citizen of the world," Mirandola says. "I have never shied away from new challenges and have always seen relocation as part of my growth journey. As a woman, I’ve never felt disadvantaged in my work. My mission now is to bring this experience to my current role, leveraging the diverse perspectives I’ve gained from working in multicultural environments."
Driving Innovation and Excellence at F.C. Como Women
As F.C. Como Women’s new CEO, Mirandola is set to spearhead a series of initiatives aimed at advancing the club’s standing in the world of women’s football. Under her leadership, the club will focus on innovation, operational excellence, and the development of a robust infrastructure that meets the highest standards of professionalism and safety.
Mauro Ferrara, newly appointed as COO, will complement Mirandola’s leadership with his extensive experience in managing sports facilities and events. Together, they aim to create a platform that not only promotes the growth of female athletes but also showcases the potential of women’s football as a viable and thriving business.
Ferrara’s track record includes key operational roles at F.C. Internazionale and A.C. Milan, where he played a crucial part in the management of stadium facilities and large-scale sporting events. His expertise will be instrumental in elevating Como Women’s operational standards to new heights.
A Commitment to Social Impact and Sustainability
Mirandola’s vision extends beyond the pitch. She is deeply committed to using her platform to promote social change, particularly in the realm of gender equality. "The successful realization of this project has enormous social implications," she asserts. "We aim to demonstrate to the world that a women's team can be self-sufficient and not reliant on a men's team. Achieving this goal will send a powerful message, both within the sports world and beyond."
Mercury/13’s support of this vision underscores its dedication to transforming women's football in Italy and setting a new standard for the sport globally. The investment group is keen to partner with sponsors and stakeholders who share these values and are committed to contributing to the success of this groundbreaking initiative.
Conclusion
Elena Mirandola’s appointment as CEO of F.C. Como Women is a pivotal moment in the evolution of women’s football in Italy. Her extensive experience in digital marketing, coupled with her passion for gender equality and sports, positions her as the ideal leader to drive the club’s ambitious goals. As she steps into this role, F.C. Como Women is poised to become a beacon of innovation and excellence, setting a new benchmark for what women’s football can achieve.
This strategic move by Mercury/13 not only strengthens the club’s leadership but also reinforces its commitment to reshaping the future of women’s sports, making F.C. Como Women a symbol of progress, empowerment, and success.
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