Everton Women Signs JYSK as Official Home Furnishing Retail Partner.

Roger Hampel

Image: Everton

Everton Women has announced a sponsorship agreement with Danish home furnishing retailer JYSK, which becomes the team's Official Home Furnishing Retail Partner.

The agreement includes furnishing facilities at Goodison Park, stadium advertising and community initiatives across Merseyside.

JYSK operates more than 3,600 stores worldwide, including locations in Hunts Cross and St Helens in the Liverpool City Region.

Everton Women Secures Third Dedicated Commercial Partnership Everton

The agreement marks Everton Women's third dedicated commercial partnership, following deals with GGM Gastro and Nestlé Confectionery.

The latest sponsorship comes after Everton Women relocated to Goodison Park, the former home of the club's men's first team, providing a new venue for commercial partnerships and matchday activations.

Under the agreement, JYSK will supply furniture and homeware for spaces used by players, staff and supporters at the stadium.

The retailer's branding will also appear on Goodison Park's large screens and pitchside LED advertising boards.

Andrew Middleton, Everton's President of Business Operations, said the club was focused on developing commercial partnerships around its women's team.

"There's a growing recognition among businesses of the opportunities around Everton Women, and we're focused on building partnerships that go beyond traditional sponsorship," Middleton said.