Real Madrid and PreZero Sign Partnership Covering Bernabéu and Training Complex.

Roger Hampel

Image: Real Madrid

Real Madrid has announced a partnership with environmental services company PreZero Iberia, which becomes an official sponsor of the Santiago Bernabéu stadium.

Under the agreement, PreZero will coordinate waste collection at all events held at the Bernabéu, including Real Madrid matches, while introducing waste management initiatives at the club's Ciudad Real Madrid training complex.

The partnership covers selective waste collection, recycling, reuse and waste recovery, with both organisations aiming to improve resource management across the two facilities.

PreZero to Manage Waste Collection at the Bernabéu Real

PreZero will introduce a data-driven waste management system to monitor waste generation and collection across different areas of the stadium and training complex.

The system will focus on waste traceability, separation and classification, providing information to support recycling and recovery processes.

The agreement also includes educational campaigns for supporters attending events at the Bernabéu, alongside training sessions for club employees and staff working at commercial establishments within the stadium.

PreZero will additionally produce educational content for the stadium's partner area, explaining the waste management initiatives introduced under the agreement.

Real Madrid Expands Bernabéu Sponsorship Portfolio

The agreement adds PreZero to the Bernabéu's commercial sponsorship portfolio, combining stadium partnership rights with operational responsibilities at one of Europe's major sporting venues.

Emilio Butragueño, Real Madrid's Director of International Relations, welcomed the agreement and highlighted PreZero's experience in environmental services.

Gonzalo Cañete, CEO of PreZero Iberia, said the collaboration would focus on reducing, reusing and recycling waste generated at the Bernabéu and Ciudad Real Madrid.

Wolf Tiedemann, CEO of PreZero International, also highlighted the company's existing involvement in circular economy initiatives within professional football.