Crystal Palace FC Names SunExpress as Official Airline Partner in Multi-Year Deal.

Roger Hampel

Image: Crystal Palace FC

Crystal Palace FC has announced a multi-year agreement with SunExpress, a joint venture between Lufthansa and Turkish Airlines, making the carrier the club’s Official Airline Partner. The deal will run from the start of the 2025/26 season and includes branding, digital activations, and fan engagement initiatives.

Partnership Scope and Activation Crystal Palace SunExpress

The agreement has a strong digital focus, beginning with a player-led video campaign and a programme of collaborative initiatives aimed at enhancing the supporter experience and promoting both brands in the UK and international markets.

From the start of the season, Palace fans will have access to exclusive benefits offered by SunExpress, such as competitions to win flights to Türkiye, VIP match tickets, and unique “money-can’t-buy” experiences.

At Selhurst Park, the airline’s branding will be visible through extensive LED profiling and pitch-side signage at all Premier League and FA Cup home fixtures, alongside coverage across Crystal Palace’s digital channels.

Executive Comments

Steve Parish, Chairman at Crystal Palace FC, said:

“We’re thrilled to welcome SunExpress as our Official Airline Partner. Their ambition, reach and reputation for connecting people with the places they love make them an exciting addition to our partner family. Together we’ll deliver creative activations, memorable experiences and opportunities for supporters to get closer to both the Club and SunExpress – whether that’s at Selhurst Park, online, or even on board a Crystal Palace-branded aircraft.”

Max Kownatzki, CEO of SunExpress, added:

“SunExpress is proud to become the Official Airline Partner of Crystal Palace Football Club, a team that inspires passion and unity with its fans in London, and across the UK and beyond. With a wide range of year-round services from Crystal Palace’s local airport, London Gatwick, we can offer exciting travel experiences to fans. Football brings people together in the same way our airline connects travellers with the places and people they love.”