Roger Hampel
Crystal Palace Football Club has officially announced a landmark partnership with Red Bull, the world’s leading energy drinks brand. The Austrian company will serve as the official energy drinks partner for both the Crystal Palace men's team and the newly promoted women's team as they make their debut in the Women’s Super League (WSL).
Red Bull’s Influence at Selhurst Park Crystal Palace Red Bull
As part of the partnership, Red Bull will enjoy prominent branding visibility across Selhurst Park, including pitch-side digital ribbons, crowd-facing LED boards, and in-stadia TV screens. The collaboration also extends to the sale of Red Bull products at selected kiosks throughout the stadium, enhancing the matchday experience for fans.
The alliance marks a significant step for Crystal Palace as the club aligns itself with a global brand known for its strong ties to high-performance sports and innovation.
Barry Webber, CCO of Crystal Palace, Welcomes the Partnership
Barry Webber, Crystal Palace’s Chief Commercial Officer, expressed his excitement about the partnership, stating:
"We’re absolutely thrilled to be joining forces with a brand as globally recognised and innovative as Red Bull. With a rich legacy supporting and developing world-class athletes and teams across a variety of sports, Red Bull’s passion and energy aligns perfectly with our club’s ambitions and vision for the future."
The collaboration between Crystal Palace and Red Bull is set to fuel the club’s efforts on and off the pitch, emphasizing the high-energy nature of both the brand and the teams as they look to achieve new heights in the Premier League and WSL.
Red Bull's Legacy in Sports
Red Bull has a longstanding history of sponsoring elite athletes, sports teams, and high-profile events around the globe. With a portfolio that spans motorsports, football, extreme sports, and more, Red Bull is synonymous with pushing boundaries and maximizing performance. By partnering with Crystal Palace, the brand continues to strengthen its presence in football, adding another Premier League club to its impressive roster of sports sponsorships.
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