Como 1907 Expands Into Tourism With Premium ‘Football on the Lake’ Travel Packages.

Roger Hampel

Image: Como 1907

Como 1907 is extending its brand beyond football by launching a series of premium travel packages around its upcoming Football on the Lake event, combining match attendance with hospitality and tourism experiences across one of Italy's most visited destinations.

Packages start from €490 per person and combine match tickets with accommodation and curated experiences around Lake Como.

Football Becomes a Tourism Product Como 1907

The offering goes significantly beyond access to matches.

Supporters can choose between standard and luxury accommodation packages while also gaining access to experiences designed to showcase the Lake Como region.

The programme includes:

• Boat tours

• Ape Car tours

• Golf cart tours

• Hospitality experiences

• Local food and beverage activations

Guests booking accommodation packages will also receive a welcome drink at Silk Bar, including a dedicated Como 1907-branded cocktail. The approach reflects a broader strategy increasingly visible across football, where clubs seek to capture visitor spending beyond tickets by integrating hospitality, tourism and lifestyle experiences into a single product.

Leveraging the Global Appeal of Lake Como

Few football clubs possess a destination as marketable as Lake Como.

The region has become internationally recognised through luxury tourism, hospitality, celebrity visibility and high-end real estate, attracting visitors from across Europe, North America and the Middle East.

For the club, this creates a commercial opportunity that extends beyond football performance. Como 1907 described Football on the Lake as more than a football tournament, positioning it as an opportunity for visitors to experience the best of Lake Como through a combination of sport and tourism.

The club highlighted its objective of showcasing both world-class football and the unique attractions of the surrounding region through curated experiences designed for travelling supporters.