Brentford FC Names Indeed as Official Training Wear and Recruitment Partner Ahead of 2025/26 Season.

Roger Hampel

Photo Credit: Brentford Football Club

Brentford Football Club has announced a new multi-faceted partnership with Indeed, the global employment platform, as the club’s official training wear partner and official recruitment partner starting from the 2025/26 season.

The agreement will see Indeed branding appear on all training kits worn by Brentford’s men’s and women’s first teams, the men’s B team, academy squads, and coaching staff. The partnership also integrates community outreach and post-career transition support, reinforcing Brentford’s position as a club with a holistic approach to both talent development and social responsibility.

Strategic Dual Role: Apparel and Workforce Development

The collaboration positions Indeed not only as a visible brand on training apparel, but also as a strategic partner in recruitment and career progression—both for fans and players.

Indeed will deliver a range of initiatives including:

• Career workshops for fans and local jobseekers, in collaboration with Brentford FC Community Sports Trust

• Player career development support, with access to Indeed resources to help current and academy players plan for life beyond football

• Content rights and co-branded storytelling, featuring first-team players and coaching staff

• Matchday and in-stadium branding, including presence at the Robert Rowan Performance Centre

  
  

This multi-layered model expands the scope of traditional kit partnerships by embedding the sponsor in operational, community, and narrative aspects of the club.

Club Perspective: Values and Vision Alignment

Fran Jones, Commercial Director at Brentford FC, highlighted the synergies between the two organizations:

“We’re very proud of our track record of intelligent recruitment and smart decision-making that empowers us to compete at the highest level. Indeed has earned its place as a leading hiring platform with the same approach. This partnership has an incredible opportunity to uplift our community with new skills and job opportunities, as well as help Brentford players of all ages plan for life beyond their football career.”

The partnership supports Brentford’s broader strategy of aligning with values-driven commercial partners that contribute to both performance and long-term sustainability. Brentford FC Indeed

Indeed's Positioning in Sport Brentford FC Indeed

For Indeed, the Brentford deal adds another layer to its evolving sports marketing portfolio. The company has previously been involved in football sponsorship across international markets, using team partnerships to reinforce its messaging around career empowerment, data-driven decision-making, and human-centered growth.

Conor McCarthy, Vice President of Sales at Indeed, stated:

“Like Brentford, we believe in the power of data and human insight to make great decisions – whether that’s building a football team or a successful business. Together, we look forward to learning from each other and helping more people and teams reach their potential.”