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Borussia Mönchengladbach Welcomes REUTER as New Main Sponsor.

Roger Hampel

Borussia Mönchengladbach REUTER
Borussia Mönchengladbach REUTER

Borussia Mönchengladbach is set to welcome REUTER, Germany’s largest online bathroom retailer, as its main commercial partner starting from the 2024/25 season. This significant partnership, confirmed to last until at least 2026 with an option to extend for a further year, marks a new chapter in the club's illustrious history and underscores the evolving landscape of sports sponsorships.

A Match Made in Mönchengladbach

The union between Borussia Mönchengladbach and REUTER is not just a commercial agreement but a merger of two Mönchengladbach icons. Stephan Schippers, Gladbach’s chief executive, expressed his enthusiasm about the partnership, highlighting the shared history and values between the two entities. "Our early agreement regarding the partnership gives both parties optimal time to plan," Schippers noted, underscoring the strategic foresight behind the deal.

A Decade of Growing Together Borussia Mönchengladbach REUTER

The relationship between REUTER and Gladbach is built on a foundation of trust and mutual respect, dating back to 2011. Since becoming one of the Foals' principal partners in 2015, REUTER has played a pivotal role in supporting the club. Bernd Reuter, founder and chief executive of REUTER, and Theresa Seibel, chief marketing officer, both emphasize the deep-rooted connection to the city and the club, viewing this partnership as an ideal opportunity to elevate their brand visibility and engagement with fans.

Beyond Sponsorship: A Story of Innovation and Growth

REUTER's journey from a pioneering force in the online bathroom retail space to a major player on the international stage is a testament to the company's innovative spirit and commitment to excellence. With a vast array of products, top-class brands, and a significant online presence, REUTER has set the standard in the industry. This partnership with Borussia Mönchengladbach is poised to further enhance REUTER's global footprint, coinciding with the company's 20th anniversary of its online shop.

Looking Ahead: A Future of Shared Success

As REUTER prepares to take over from flatex as Borussia Mönchengladbach’s main sponsor, the focus is on forging a long-lasting partnership that transcends traditional sponsorships. Guido Uhle, Borussia’s director for sponsorships, expressed gratitude towards flatexDEGIRO AG for their support as the club's main partner since 2020 and looks forward to continuing this journey with REUTER. This partnership aims to propel both REUTER and Borussia Mönchengladbach to new heights, leveraging their shared heritage and vision to achieve success on an international scale.

Source: Borussia Moenchengladbach


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