Bitpanda Becomes New Main Sponsor of FC Basel in Three-Year Deal.

Roger Hampel

Photo Credit: FC Basel 1893

Martin Beranek, Country Lead Switzerland at Bitpanda, and David Degen, Chairman of the Board of Directors at FC Basel 1893

Austrian crypto broker Bitpanda will become the new main sponsor of FC Basel 1893 starting from the 2025/26 season. The partnership, announced on April 29, 2025, marks the first time Bitpanda will appear as the front-of-shirt sponsor for a professional football team, representing a significant milestone in the company’s sports marketing strategy.

Details of the Agreement Bitpanda FC Basel

The three-year agreement will see Bitpanda’s branding featured prominently on the shirts of FC Basel’s first team. In addition, the brand will enjoy extensive visibility throughout St. Jakob-Park, the club’s home stadium, and within broader marketing activations.

The partnership links two organizations that emphasize innovation, growth, and strong community values. It also signals Bitpanda’s strategic intent to expand its presence in Switzerland and connect more deeply with football audiences across Europe.

Expanding Bitpanda’s Sports Portfolio

Beyond simple brand visibility, the collaboration between FC Basel and Bitpanda will include initiatives focused on:

• Developing digital fan engagement experiences

• Launching creative content formats

• Building strategic programs that link football passion with modern investment culture

The deal aims to create new touchpoints for fans, merging traditional football culture with emerging digital finance trends.

Bitpanda’s partnership with FC Basel complements its existing sports sponsorship portfolio, which includes high-profile names such as Paris Saint-Germain, AC Milan, FC Bayern Munich, as well as tennis stars like Stan Wawrinka, Alexander Zverev, and Dominic Thiem. The company is also involved with the ATP Tour, particularly the tournaments in Basel and Geneva.

Strategic Implications for FC Basel

For FC Basel, securing Bitpanda as a main sponsor provides:

• A financially strong, internationally recognized partner

• Access to new digital engagement tools and fan experiences

• An opportunity to strengthen the club’s brand beyond Switzerland

The collaboration reflects FC Basel’s ambition to innovate both on and off the pitch, blending traditional club values with new-generation business partnerships.