Roger Hampel
Credit: Bitget
Bitget, a global leader in cryptocurrency exchange and Web3 innovation, has entered into a multi-million dollar partnership with LaLiga, one of the most prestigious football leagues in the world. This collaboration designates Bitget as the official crypto partner of LaLiga across Eastern Europe, Southeast Asia (SEA), and Latin America (LATAM), signaling a new era of crypto adoption in sports.
Bitget’s Foray into the Sports Sector Bitget LaLiga
The announcement was made at Token2049 in Singapore, an event that underscored the increasingly prominent role of blockchain technology in various industries. For Bitget, this partnership is part of a larger strategy to integrate crypto into the sports ecosystem, leveraging LaLiga's immense global reach to bring cryptocurrency to new audiences in key emerging markets.
The collaboration aims to deliver exclusive benefits to both parties, aligning with Bitget’s "Make It Count" philosophy—an ethos of striving for excellence through perseverance and passion. Bitget's partnership with LaLiga positions the brand at the intersection of sports and technology, where innovation meets tradition.
LaLiga’s Technological Innovation and Crypto Alignment
LaLiga, known for its illustrious history and legendary players like Kylian Mbappé, Vinícius Júnior, and Robert Lewandowski, has consistently demonstrated a commitment to technological advancement. From pioneering the use of artificial intelligence (AI) and virtual reality (VR) to integrating big data and machine learning, LaLiga continues to lead in sports innovation.
LaLiga’s president, Javier Tebas, reinforced this direction: "Over the last decade, digitalization and innovation have been among LaLiga's priorities. Last season, we made this a priority under the umbrella of our New Era, which put the emphasis on technology: we want to be pioneers, and we are committed to it."
With a track record of collaborating with NFT companies and exploring blockchain solutions, LaLiga’s partnership with Bitget is a natural progression in its ongoing quest to remain at the forefront of sports innovation.
Global Expansion into Key Markets
According to Iván Codina, managing director of LaLiga SEA, this agreement highlights the league's strategic focus on key international markets: "This agreement is very important for LaLiga's international expansion, as it shows the strategic importance of Asia, territories such as Turkey, and LATAM. We know that LaLiga has fans all over the world, and these fans are on the cutting edge regarding innovation."
The partnership between Bitget and LaLiga reflects the shared values of both organizations. It offers LaLiga the opportunity to further engage with tech-savvy audiences in Asia and LATAM, where interest in cryptocurrency and blockchain technology is growing exponentially.
Bitget’s Vision for Crypto in Sports
For Bitget, the partnership with LaLiga presents an opportunity to educate a broader audience about cryptocurrency, facilitating secure and seamless access to the world of Web3. Gracy Chen, CEO of Bitget, emphasized the transformative potential of this collaboration: "As the world of sports continues to embrace digital innovation, crypto, blockchain, and emerging technology are becoming integral to this transformation."
Chen further elaborated on Bitget’s mission: "Partnering with LaLiga allows us to accelerate the growth of crypto in sports, bringing new opportunities for fans and athletes alike. LaLiga's sports spirit aligns with our belief of ‘Make It Count,’ achieving greatness through perseverance and positive passion. We believe this collaboration will enhance the experience for over a billion people as it sets a path for broader adoption of Web3 in emerging markets."
Celebrating Six Years of Bitget’s Growth
This partnership arrives as Bitget celebrates its six-year anniversary, marking its continuous rise as a leader in the crypto industry. The company has steadily expanded its product offerings and services, advocating for the incremental progress philosophy embodied in their "Make It Count" mantra. Bitget’s belief in making every small step count mirrors LaLiga’s determination to stay at the forefront of sports and technology.
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