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Betsson Sport Becomes Inter’s New Official Main Partner.

Roger Hampel

Betsson Inter
Betsson Inter

Betsson Sport has been announced as the new Official Main Partner of Inter Milan, marking a historic sponsorship deal for the Italian champions. For the next four years, the Betsson Sport logo will prominently feature on the front of Inter's iconic Nerazzurri shirts, alongside the club’s newly added second star, celebrating their recent Scudetto victory.

A Partnership Built on Shared Values

Betsson Sport, a leading sport infotainment brand, has chosen to partner with Inter, drawn by the club's ambition and relentless dedication both on and off the pitch. Inter's impressive growth, culminating in the 2023/24 Serie A title, has positioned the club as a top contender in European football. This partnership not only signifies the largest shirt sponsorship deal in Inter’s history but also aligns with Betsson Sport’s commitment to promoting and supporting sports across Italy.

Engaging Fans and Enhancing Experiences Betsson Inter

The partnership will bring numerous benefits for fans, including exclusive activities and interactions with Inter players through the Betsson Sport Club initiative. This project aims to promote participating clubs and deepen fan engagement by showcasing the stories and passions that drive their favorite athletes.

Comprehensive Sponsorship Coverage

Betsson Sport's logo will appear on the front of Inter's men’s first team shirts throughout the upcoming season. This includes all Serie A matches, Coppa Italia, Italian Supercup, the new Champions League, and the FIFA Club World Cup, set to take place between June and July 2025 in the USA.

Statements from Key Figures

Stefano Tino, Managing Director Italy in Betsson Group, expressed his pride in the partnership:

“We are so proud to announce this incredible partnership. This agreement will not just bring prestige to both parties but also offers Betsson Sport the opportunity to team up with a club that has once again displayed the commitment and determination that are the hallmarks of its storied success. It’s an honor for us to have Inter as one of our partners. They are the perfect example of a sports team that has achieved amazing results thanks to their passion and dedication. Sharing the shirt with the new logo and the second star fills us with pride. It’s a historic moment for us, the club, and all the fans.”

Alessandro Antonello, CEO Corporate of FC Internazionale Milano, welcomed the new partnership:

“We’re delighted to welcome Betsson Sport into the Nerazzurri family with this historic agreement which will see their logo on the front of our shirts. This partnership brings together two brands that have the same passion for sport and its development at all levels. It will also allow our fans to have a new touchpoint where they can express their love for Inter. We’re very happy that Betsson Sport chose our club as their first Serie A jersey sponsorship and we’re proud that they will be able to feature on an especially prestigious jersey with the Scudetto stitched onto its chest once again and the second star shining over our logo.”


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