Atlético Madrid Women’s Team Signs Two-Year Partnership With B&B HOTELS.

Roger Hampel

Photo Credit: Atlético de Madrid

B&B HOTELS has been announced as the new sponsor of Atlético Madrid Femenino, in a partnership that will run for the next two seasons. The agreement covers the club’s first women’s team as well as its two reserve teams, expanding the hotel chain’s visibility within Spanish and European women’s football.

Partnership Scope Atlético Madrid B&B HOTELS

The hotel group, which operates 80 properties across Spain and Portugal, specializes in the low-to-midscale market segment. The sponsorship reinforces B&B HOTELS’ strategy of associating with initiatives that promote equality, talent, and collective effort, while providing additional resources for Atlético de Madrid to grow its women’s football program.

Leadership Perspectives

David García Blancas, CEO of B&B HOTELS Iberia, said the partnership goes beyond commercial terms:

“This agreement with Atlético de Madrid Femenino is not just sponsorship; it is an alliance between two organizations that share ambition, values, and a way of understanding the future. Both of us bet on talent, equal opportunities, and collective effort as engines of growth. For B&B HOTELS, supporting a club with the history and international projection of Atlético de Madrid means advancing in our mission to be a forward-looking, inclusive brand connected to society.”

Óscar Mayo, General Manager of Revenue and Operations at Atlético de Madrid, emphasized the significance of the collaboration:

“Having the support of B&B HOTELS is a very relevant boost for Atlético de Madrid Femenino. Thanks to this agreement, we can enhance the projection of a team that is already a benchmark in Spain and Europe. We are proud to add an international company that shares our values and is committed to the growth of women’s football.”