Atlético de Madrid Brings Riyadh Air Metropolitano to Fortnite as Club Expands Digital Fan Strategy.

Roger Hampel

Image: Atlético de Madrid

Atlético de Madrid has launched a digital replica of the Riyadh Air Metropolitano in Fortnite, becoming the latest football club to use gaming platforms as part of a broader fan engagement and brand development strategy.

Accessible through island code 9420-6776-7922, the experience recreates the club's stadium inside one of the world's largest gaming ecosystems, allowing users to compete inside a virtual version of Atlético's home ground.

Football Clubs Continue to Invest in Virtual Spaces Fortnite

According to Atlético de Madrid, the virtual stadium has been designed to replicate the architecture, atmosphere and key spaces of the Riyadh Air Metropolitano as closely as possible. The club worked with gaming creator Pol Domínguez, known as "SUJA", on the development and launch of the project.

While the initiative may appear to be a gaming activation, it also represents a broader effort to extend the club's presence beyond physical and broadcast environments. With hundreds of millions of players globally, Fortnite has evolved far beyond its origins as a battle royale game.

The platform now serves as a digital ecosystem where brands, artists, sports organisations and entertainment properties create custom experiences to engage younger audiences. For clubs, this creates an opportunity to reach users who may not consume football through traditional channels.

Stadiums Are Becoming Digital Assets

Atlético de Madrid described the Fortnite project as the first step in a broader digital roadmap.

The club stated that additional experiences are expected to be introduced in the coming months as part of a strategy designed to engage younger generations in the platforms and communities they actively use.

According to the club, the objective was not only to recreate the stadium for existing supporters but also to introduce the Riyadh Air Metropolitano to audiences experiencing the venue for the first time through gaming.