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Writer's pictureRoger Hampel

AS Monaco and Roche Bobois Extend Their Partnership Until 2025, Enhancing VIP Experiences at Stade Louis-II.

Roger Hampel

AS Monaco Roche Bobois
AS Monaco Roche Bobois

AS Monaco has officially renewed its partnership with Roche Bobois, a leading French luxury furniture and decor brand, until the 2025 season. This extension not only reaffirms the successful collaboration between the two prestigious entities but also promises to elevate the VIP experience at Monaco's iconic Stade Louis-II through the exclusive "Roche Bobois Lounge."


Reinforcing a Luxury Alliance


The partnership, originally forged three years ago, has become a cornerstone of the match-day experience for AS Monaco's elite clientele and partners. The "Roche Bobois Lounge" offers a unique setting where guests can enjoy the game from a terrace with panoramic views of the pitch, surrounded by the sophisticated design and comfort that Roche Bobois is renowned for.


Celebrating a Century of Football with Style


As AS Monaco approaches its centennial season, the continuation of this partnership underscores the club's commitment to providing unparalleled luxury experiences to its supporters. "We are thrilled to extend our collaboration with Roche Bobois, an iconic brand known for its elegance," said Thibaut Chatelard, Director of Marketing & Revenue at AS Monaco. This ongoing alliance is anticipated to be a highlight of the celebrations marking a hundred years of Monaco football.


The Roche Bobois Lounge: A Synthesis of Sport and Design


Eric Amourdedieu, General Director of Roche Bobois SA, expressed his enthusiasm about the renewed partnership, noting, "We are very pleased to continue our partnership with AS Monaco and enhance the unique experience of the Roche Bobois Lounge, a VIP space that bridges the worlds of sport and design within the exceptional setting of the Stade Louis-II." This lounge not only enhances game day for VIP guests but also serves as a showcase of Roche Bobois' commitment to quality, creativity, and French art de vivre.


Roche Bobois: A Beacon of French Luxury


Roche Bobois is a global leader in high-end decoration, known for its creative collections that are the result of collaborations with renowned designers and major fashion houses. The brand's commitment to innovation, creativity, and craftsmanship reflects its vision of the 'French Art de Vivre,' which resonates globally, including in the luxurious locale of Monaco.

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