Arsenal Confirms L’Oréal Paris as Official Club Partner.

Roger Hampel

Photo Credit: Arsenal FC Media

Arsenal FC and L’Oréal Paris have confirmed an extension of their partnership, building on a short-term collaboration earlier in 2025. The new agreement makes L’Oréal Paris an Official Partner of the Premier League club.

Partnership Scope Arsenal L’Oréal Paris

The extended partnership will continue to highlight L’Oréal Paris’ leading product ranges, including:

• Elvive, the UK’s number one haircare brand

• Men Expert, the UK’s leading male grooming brand

  
  

The collaboration will also include promotional campaigns around new product launches scheduled for 2026, featuring Arsenal players throughout the upcoming season.

Official Statements

Amélie Fortier-Cyr, General Manager at L’Oréal Paris UK&I:

“What made our initial partnership so impactful was the strong affinity it created between our brand, the players and supporters. The engagement it inspired stands as a true testament to how our values of performance, innovation and empowerment resonate with the Arsenal community. We look forward to building on this momentum and creating even more meaningful connections together.”

Juliet Slot, Chief Commercial Officer at Arsenal:

“We’re pleased to bring L’Oréal Paris on board in a longer-term agreement following our successful campaign together earlier this year. Shared values of innovation and a relentless focus on excellence and progress have underpinned our work together to date and will continue to guide us as we move forward in this new chapter.”