Al Ahly Extends adidas Partnership Until 2030.

Roger Hampel

Photo Credit: Al Ahly

Al Ahly SC has announced the extension of its long-term partnership with adidas, which will remain the club’s official kit supplier until 2030.

Agreement Details Al Ahly adidas

The new agreement, starting with the 2026/27 season and running through 2029/30, will cover four seasons. adidas will continue to provide official kits for all Al Ahly football teams under enhanced financial terms that align with the club’s stature and its large fanbase across Egypt, the Middle East, and Africa.

Strategic Context

The extension is part of Al Ahly’s broader strategy to expand its sponsorship portfolio and secure commercial deals that match the club’s ambitions. The agreement supports the club’s objective of increasing revenue sources while reinforcing its position as one of the region’s most valuable sports brands.

Al Ahly highlighted that the deal is designed to ensure the club keeps pace with modern marketing and sponsorship trends, reflecting its constant drive to strengthen both financial sustainability and global visibility.

Leadership Statements

Club representatives stated that the renewal reflects Al Ahly’s commitment to its fans and to maintaining high standards in its football operations. They also underlined adidas’ global reputation as a sportswear leader with a strong historic connection to football, making the brand a fitting partner for Al Ahly’s international profile.