Ajax has signed a long-term partnership extension with Heineken, confirming the brewery as the club’s Official Partner until June 2035. Starting from July 1, 2025, Heineken will be the exclusive supplier of both alcoholic and non-alcoholic beer at Ajax matches. Additionally, Heineken will become Ajax’s sustainability partner, collaborating on eco-friendly initiatives at Johan Cruijff ArenA. The focus of Heineken’s visibility will be on the promotion of Heineken 0.0, aligning with global responsible drinking campaigns. The deal continues the strong connection between two of Amsterdam’s most recognizable brands and reinforces their shared commitment to sustainability and fan engagement...
