AC Milan Extends Partnership With Socios. com and Launches New Digital Fan Engagement Program.

Roger Hampel

Image: AC Milan

AC Milan has announced the renewal of its partnership with Socios. com, part of the Chiliz group, confirming the blockchain-based fan engagement platform as a Global Partner and the club’s Official Fan Token Partner. AC Milan Socios. com

Partnership Overview

The collaboration between AC Milan and Socios. com began in January 2021, focusing on digital innovation and fan engagement. The renewed deal strengthens both organizations’ commitment to expanding the club’s digital ecosystem and enhancing global supporter participation through new technologies.

The partnership centers around the $ACM Fan Token, which has been distributed in 119 countries and serves as a digital link between AC Milan and its global fanbase. Since its introduction, more than 850 fans have accessed exclusive experiences including match tickets, memorabilia, and behind-the-scenes opportunities.

New Digital Activation: Fan Token Gated Content Series

As part of the extension, AC Milan and Socios.com will launch the Fan Token Gated Content Series in the 2025/26 season. The initiative will provide token holders with access to a dedicated digital platform featuring exclusive content such as live events, interviews, interactive quizzes, and virtual meet-and-greets. AC Milan Socios. com.

This development marks a shift toward continuous digital engagement, where fan tokens act not only as rewards but also as gateways to premium content and interaction.

Leadership Comments AC Milan Socios. com

Maikel Oettle, Chief Commercial Officer of AC Milan, said the renewal reflects the growth and value of the collaboration:

“We are delighted to extend our partnership with Socios.com. Over the years, we have implemented numerous projects to engage our growing fanbase, and this renewal reinforces our shared goal of expanding digital interaction with supporters.”

Alexandre Dreyfus, CEO of Chiliz and Socios.com, emphasized the evolution of the fan engagement model:

“AC Milan’s global appeal demonstrates how Web3 technology can deliver value to both fans and clubs. The Fan Token Gated Content Series places the $ACM Token at the center of an evolving engagement ecosystem.”

Fan Engagement and Innovation

Over the course of the partnership, AC Milan has used the platform to run a variety of fan-led initiatives, including:

• Voting on the design of the 125th Anniversary jersey.

• Participation in the naming of a stand in honor of Cesare Maldini.

• Interactive activities tied to the Milan Marathon.

• Engagement during key matches such as the Milan Derby.

• Launching NFTs through Socios.com, making AC Milan one of the first major clubs to explore blockchain-based fan experiences.

  
  

These projects have combined digital innovation with the club’s tradition, aiming to strengthen connections with supporters globally.