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Writer's pictureRoger Hampel

AC Milan Announces ASUS as New Official Computer Hardware Partner.

Roger Hampel

AC Milan ASUS
AC Milan ASUS

AC Milan has proudly announced its latest partnership with global technology leader ASUS, designating them as the Official Computer Hardware PartnerĀ for the club in Italy. This collaboration marks a significant alignment between two brands synonymous with innovation, passion, and the pursuit of excellence in their respective fields.

Shared Values and Vision


AC Milan and ASUS share more than just global recognition; they are united by core values of innovation, ambition, and passion. These principles drive both brands to continuously evolve, break barriers, and set new standards of excellence. The collaboration is built on a mutual commitment to pushing boundaries and striving for higher achievements. By leveraging their respective expertise, AC Milan and ASUS aim to inspire their global audiences in both sport and technology.

AC Milan ASUS

The football clubā€™s relentless pursuit of success and teamwork mirrors ASUSā€™s dedication to delivering cutting-edge technologyĀ that enhances performance, whether on the pitch or behind the screen.


Speaking on this exciting new partnership, Maikel Oettle, Chief Commercial Officer of AC Milan, expressed the clubā€™s enthusiasm:

ā€œWe are delighted to announce this new partnership with ASUS, a global leader in the technology sector. This collaboration brings together two globally recognized entities, both committed to ensuring excellence and reaching new milestones in their respective industries.ā€

This partnership not only enhances the club's technological infrastructure but also signals an exciting chapter where sports and technologyĀ come together to create synergies that inspire millions.

Massimo Merici, System Business Group Director of ASUS, echoed this sentiment:

ā€œWe are excited to embark on this new journey together with a partner as renowned as AC Milan: we are confident that together we can best convey the values we share, such as passion and ambition, bringing our users together in their love for technology and sport. Together, we create a close-knit team, focused on success and always seeking incredible experiences.ā€

Innovation at the Heart of the Partnership


As the Official Computer Hardware Partner, ASUS will provide state-of-the-art equipment and solutions to support AC Milanā€™s operational and digital needs. Whether itā€™s optimizing performance for training, fan engagement, or internal operations, ASUSā€™s cutting-edge technology will play a pivotal role in elevating the clubā€™s infrastructure.


This partnership also represents an exciting opportunity for fans, as ASUS and AC Milan look to collaborate on exclusive fan experiences, unique events, and products that merge the worlds of technology and football. By combining ASUS's innovationĀ with AC Milanā€™s global appeal, both entities are set to deliver unforgettable moments to fans across the globe.

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