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AC Milan and Bitpanda Strengthen Partnership with New Back-of-Shirt Sponsorship.

Writer's picture: Roger HampelRoger Hampel

Roger Hampel

AC Milan Bitpanda

Photo Credit: AC Milan


AC Milan has announced an expanded partnership with Bitpanda, with the crypto trading platform becoming the new Back-of-Shirt sponsor for the men’s First Team. This move elevates Bitpanda’s status within the club’s sponsorship structure, transitioning from Premium Partner to Principal Partner, increasing its brand visibility on a global scale.


Bitpanda’s Branding to Debut in the Milan Derby


The first appearance of Bitpanda’s logo on the back of AC Milan’s jerseys will take place during the highly anticipated Derby della Madonnina against Inter Milan, scheduled for later today at San Siro Stadium. This marks a key moment for the brand, leveraging one of the most-watched fixtures in Italian football to maximize exposure.


Partnership Evolution and Strategic Goals AC Milan Bitpanda


The collaboration between AC Milan and Bitpanda began in the summer of 2024, when the company was named Premium Partner and Official Crypto Trading Partner of the club. The decision to extend the agreement reflects Bitpanda’s growing presence in the Italian and international markets, as well as its broader sports sponsorship strategy.


Maikel Oettle, Chief Commercial Officer of AC Milan, emphasized the significance of this expansion:


“We are thrilled to further strengthen our partnership with Bitpanda and welcome them onto our iconic red and black jersey as our new Back-of-Shirt sponsor. The expansion of our partnership reflects our shared values of innovation and excellence, as well as our mutual ambition to create meaningful experiences for our global fanbase, which spans over 500 million fans worldwide. We are proud to support Bitpanda in their growth journey and look forward to achieving even greater success together, both on and off the pitch.”

Bitpanda’s Co-Founder and CEO, Eric Demuth, highlighted the momentum of the partnership:


“The first six months of our partnership with AC Milan have been marked by great collaboration and mutual commitment. It quickly became clear that we wanted to take it even further – and now, the timing couldn’t be better. Starting with the Derby, we will be featured as the Back-of-Shirt sponsor, taking our partnership to the next level. Excited for what is ahead. Forza Milan!”

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