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1. FC Heidenheim and MHP Extend Partnership Through 2027.

Roger Hampel


1. FC Heidenheim MHP
1. FC Heidenheim MHP

Caption (top from left to right): Thomas Schreitt (FCH Sales Director), Jochen Kreiten (FCH Director of Key Account, Merchandising & eSports), Ingo Guttenson (Director Head of Brand Strategy, Sponsoring & CSR at MHP), Holger Sanwald (FCH CEO), and Frank Schmidt (FCH Head Coach).


1. FC Heidenheim 1846 and MHP, a subsidiary of Porsche AG based in Ludwigsburg, have reaffirmed their commitment to excellence and innovation by extending their main and jersey sponsorship agreement until 2027. This early renewal not only underscores a shared vision for the future but also celebrates a partnership that has brought about remarkable achievements in the world of football and beyond.


Building on a Foundation of Success


Since July 2021, MHP has been at the forefront of supporting 1. FC Heidenheim 1846, embodying the role of more than just a sponsor but a true partner in progress. This relationship has been pivotal in elevating the club's performance, leading to significant milestones such as their historic first-time promotion to the Bundesliga in the previous season.


Strategic Alignment with Shared Values


The extended partnership between MHP and 1. FC Heidenheim is a reflection of shared values such as reliability, continuous growth, and teamwork. Dr. Ralf Hofmann, Co-Founder and Chairman of MHP, emphasizes the distinction between sponsors and partners, with 1. FC Heidenheim fitting perfectly into the latter category due to their common ethos.


A Multi-faceted Partnership


Beyond the financial and branding aspects, this collaboration extends to various youth and women's teams, showcasing MHP's logo across all levels of the club. Furthermore, MHP enjoys significant visibility in the Voith-Arena, ranging from digital signage to social media channels, highlighting a partnership that transcends the traditional boundaries of sports sponsorships.


Looking Towards a Bright Future


Ingo Guttenson, Director Head of Brand Strategy, Sponsoring & CSR at MHP, and Jochen Kreiten, Key Account, Merchandising & eSports Director at 1. FC Heidenheim, both express enthusiasm for the future. They foresee continued growth and success, driven by a partnership that perfectly aligns with the club's philosophy and MHP's global strategy.


MHP: Pioneering Digital Transformation


With over 27 years of experience, MHP has been instrumental in digitalizing processes and products for its global clientele. As a subsidiary of Porsche AG, MHP stands at the forefront of advising companies on a range of topics from Customer Experience to AI and Industry 4.0, reflecting its commitment to driving progress and innovation.


Source: 1. FC Heidenheim

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