West Ham United Renews eToro Partnership with a Focus on Financial Inclusion and Women’s Sport.

Roger Hampel

Image: West Ham United

West Ham United has renewed its partnership with global trading and investing platform eToro in a multi-year deal aimed at boosting financial inclusion and deepening support for women’s football. The extension positions eToro as the Club’s Official Online Trading Partner for both the men's and women’s teams.

Expanding a Shared Vision

As part of the renewed agreement, eToro will retain significant matchday visibility, including pitchside LED branding, stadium screen presence, and a suite of digital rights across both men’s and women’s fixtures. However, the partnership extends far beyond standard sponsorship assets.

A key focus will be the continuation of eToro’s ‘Loud Investing’ campaign—a global initiative designed to close the gender investment gap by making trading more accessible and relatable, particularly to women and underrepresented groups.

“Re-signing with West Ham United is about more than badges and billboards, it’s a chance to put financial empowerment at the heart of matchday culture,” said Stephanie Wilks-Wiffen, Director of Marketing at eToro.

“By renewing this partnership, we can keep turning up the volume on our ‘Loud Investing’ campaign, empowering more women, athletes, and supporters to build the knowledge and confidence they need to take charge of their financial futures.”

Engagement Through Education West Ham United eToro

Earlier this year, West Ham United Women players participated in a financial literacy workshop hosted by eToro. The session introduced the basics of investing, offering tools and practical knowledge aimed at encouraging participants to begin their financial journeys.

“It was great to be involved in the workshop with eToro,” said West Ham United Women defender Verena Henshaw.“Investing is a topic that can feel really daunting, but the session was explained in a really clear way. It made us all feel more confident and I’m looking forward to learning more in the upcoming season.”

The renewed collaboration will expand these educational initiatives, including fan-oriented workshops and community-based activations focused on building financial confidence.

Strategic Alignment and Global Reach

Nathan Thompson, Executive Director at West Ham United, emphasized the alignment of values between the club and eToro.

“The renewal of our successful partnership with eToro reaffirms our shared commitment to women’s sport,” said Thompson.“We are particularly proud to support the ‘Loud Investing’ campaign, which aligns perfectly with our values of inclusivity and education. This partnership will continue to provide vital tools for our fans, both domestically and internationally.”