Venezia FC and Cynar Spritz Renew Strategic Sponsorship for 2025/2026 Season.

Roger Hampel

Image: Venezia FC

Venezia FC has officially extended its partnership with Cynar Spritz, confirming the artichoke-based aperitif brand as the main sponsor of the club’s men's first team for the 2025/2026 season. The Cynar Spritz logo will remain on the front of the team’s kits, continuing a collaboration rooted in shared regional identity and contemporary brand synergy.

Reinforcing Local Identity with Global Vision

Cynar Spritz, produced by the Campari Group, was originally launched in Veneto in 1950. Its continued alignment with Venezia FC underscores both entities’ commitment to preserving heritage while embracing international ambition. The partnership is seen by both parties as a long-term brand-building exercise, linking lifestyle, culture, and football.

Tancredi Vitale, Managing Director of Venezia FC, commented:

“This collaboration represents an important step for us in the Club’s consolidation path. We are happy to continue the journey with Cynar Spritz, which combines tradition, vision, and strong identity. Working with high-profile brands and value affinity allows us to develop a credible long-term project, rooted in the territory but with global ambition.”

Alberto Ponchio, Senior Marketing Director at Campari Group, added:

“We believe that both entities share common values and objectives – from strong ties to Veneto heritage to engaging with new generations and promoting socialization. It’s an authentic collaboration that continues to celebrate the conviviality of the Veneto aperitif tradition.”

Lifestyle Branding and Cultural Relevance Venezia FC Cynar Spritz

As part of the renewed partnership, Venezia FC and Cynar Spritz will co-develop two new lifestyle capsule collections during the 2025/2026 season. These limited-edition releases aim to strengthen the aesthetic and emotional connection between the football club and its fan base, building on the success of previous collaborations.

In addition, Cynar Spritz will have a visible presence at key moments throughout the season, starting with the team’s summer training camp in Falcade.