Udinese Calcio Launches Special Season Ticket for Regional Athletes.

Roger Hampel

Image: Udinese Calcio

As part of its ongoing efforts to foster regional engagement, Udinese Calcio has unveiled the FVG Sports Season Ticket (Abbonamento Sportivi FVG), an initiative that opens up the Dacia Arena to a wider community of active sports participants across Friuli Venezia Giulia.

The offer provides eligible athletes the opportunity to attend 16 Serie A matches during the 2025/26 season for a flat rate of €110—equating to approximately €6.87 per game. The discounted pass grants access to the Curva Sud section of the stadium but excludes fixtures against Juventus, Milan, and Inter due to anticipated demand and capacity limits.

Reinforcing Local Identity Udinese Calcio

With this campaign, Udinese is not only promoting live football attendance but also reinforcing its role as a cultural and sporting pillar within the region.

“The goal is to strengthen the bond with our territory and bring more and more sportspeople to the stadium,” the club shared via its official announcement.

How It Works

The season ticket—branded Abbonamento Sportivi—can be purchased online or at authorized ticket vendors, but only after completing a short form to verify eligibility. Interested athletes must:

1. Visit the club’s official portal via the dedicated “Abbonamento Sportivi” section.

2. Fill out a verification form.

3. Receive a unique promotional code.

4. Use the code to purchase the ticket either online or at a physical point of sale.

   
   

Context and Broader Strategy

This initiative follows a broader trend in Italian football where clubs are increasingly targeting local engagement and accessibility—especially in regions where youth sports and grassroots programs form a vital part of community identity. Udinese’s move echoes similar projects in cities like Bologna, Cagliari, and Genoa, where clubs offer targeted discounts to students, families, and youth athletes.