Tottenham Hotspur Announces Partnership with FURSYS GROUP as Official Furniture Manufacturing Partner.

Roger Hampel

Tottenham Hotspur FURSYS

Photo Credit: Tottenham Hotspur

Tottenham Hotspur has entered a new strategic partnership with FURSYS GROUP, a well-established Korean furniture and office solutions provider, now serving as the Official Furniture Manufacturing Partner for both the men’s and women’s teams. This collaboration aims to enhance brand visibility and bring FURSYS GROUP’s innovative products to a global audience, with a special focus on the Asian market.

More about FURSYS GROUP Tottenham Hotspur FURSYS

FURSYS GROUP is a leading player in the furniture industry, specializing in high-quality products for both office and home environments. The company operates three main brands:

1. FURSYS – Focused on professional office furniture.

2. SIDIZ – Known for ergonomic seating solutions.

3. iloom – Specializes in stylish, functional home furniture.

Through this partnership, SIDIZ branding will be prominently featured on seating within the Press Auditoriums at Tottenham Hotspur Stadium and the Club’s Training Centre.

Enhancing Brand Visibility and Engagement

Tottenham Hotspur will support FURSYS GROUP in boosting its global brand awareness, leveraging the Club’s extensive international fanbase. The partnership includes digital activations, fan experiences, and pitch-side exposure via LED screens and big displays at the Tottenham Hotspur Stadium. This collaboration aims to strengthen FURSYS GROUP’s presence, particularly in Asia, where the Club has a significant following.

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, commented:

"We are delighted to welcome FURSYS GROUP as a partner of the Club. Their innovative approach aligns with our own values, and we look forward to utilizing our reach across Asia to help raise awareness of the FURSYS brand."

FURSYS GROUP’s Vision for the Partnership

Taehee Sohn, Chief Executive Officer of FURSYS GROUP, expressed enthusiasm about the collaboration:

"We are thrilled to partner with Tottenham Hotspur. The Club’s slogan, ‘To Dare Is To Do,’ resonates with our spirit of innovation and ambition. Just as Tottenham dares to challenge for victory, we continuously push boundaries to create new solutions for our users. This partnership is a significant step for us, providing a platform to showcase our values and products to customers worldwide."

Deal Brokered by C&P Sports Ltd.

The partnership was facilitated by C&P Sports Ltd., with CEO Catalina Kim highlighting the significance of the deal:

"It’s an honor to work with Tottenham and FURSYS GROUP. We are excited about this collaboration and grateful to everyone who contributed to making it a reality."

Tottenham Hotspur’s Strong Ties with Korea

This partnership comes on the heels of Tottenham Hotspur’s recent visit to Korea as part of the Coupang Play Series 2024. The trip included cultural activities, charity events, and a supporters’ club night in Gangnam, showcasing the Club’s commitment to engaging with its Korean fanbase.

The visit also featured Tottenham’s Global Football Development programmes, involving over 700 local players and coaches. A standout moment was a special session for 13 children from the Make-A-Wish Foundation Korea, attended by players Jamie Donley, Luca Gunter, and Brandon Austin.