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The New Saints Elevate Fan Experience with Beer Trading & Kompass Wines Partnership.

Roger Hampel

The New Saints Beer Trading & Kompass Wines
The New Saints Beer Trading & Kompass Wines

The New Saints Football Club, the 16-time JD Cymru Premier champions, have announced a strategic partnership with Beer Trading & Kompass Wines. This collaboration designates them as the official beer and wine supplier at Park Hall, home of The New Saints, enhancing the matchday experience and establishing the club as a premier sporting destination in Welsh football.

A Fusion of Football and Fine Beverages

Beer Trading & Kompass Wines, celebrated for their exceptional array of craft beers and fine wines, will now grace the bars of Park Hall. This partnership underscores a shared commitment to quality, aiming to offer fans and visitors a diverse and premium selection of alcoholic beverages during home matches and various events.

Strategic Placement and Visibility

The collaboration guarantees Beer Trading & Kompass Wines prominent advertising board space at Park Hall for the remainder of the season and throughout the 2024/25 campaign. This visibility comes at a pivotal time as The New Saints gear up for their return to UEFA Champions League action, promising enhanced exposure and engagement for the brand.

Enhanced Matchday Experience

Simon O’Reilly, The New Saints Commercial Manager, expresses excitement about the partnership, highlighting its alignment with the club’s goal to offer unparalleled experiences at Park Hall. The integration of Kompass Wines and Beer Trading’s products is expected to elevate the overall fan experience, fostering a more enjoyable and memorable atmosphere at The New Saints' matches.

Community Engagement and Support

Simon Till, Head of Sales at Beer Trading & Kompass Wines, reflects on the partnership as an honor and an exciting opportunity to connect with fans and the local community. The initiative not only aims to enrich the matchday ambiance but also to play a role in supporting local engagement and fostering a sense of community around the club.


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