Sephora Announced as New Sponsor for Al-Nassr Women’s Team.

Roger Hampel

Photo Credit: Al-Nassr

Al-Nassr Club Company has confirmed a new sponsorship agreement with Sephora Middle East, naming the global beauty retailer as the exclusive beauty sponsor of the club’s women’s football team for the 2025/26 season.

Partnership Details Sephora Al-Nassr Women

Under the agreement, the Sephora logo will appear on the front of the women’s first-team jersey as well as on the training kit throughout the season. The partnership was formalized in Riyadh, with Al-Nassr represented by CEO José Semedo and Sephora Middle East represented by Managing Director Hasmik Panossian.

The sponsorship marks Sephora’s first official partnership with a Saudi women’s football club and comes at a time of growing investment in the women’s game in the Kingdom.

Sporting Context

The announcement follows a strong start to the season for Al-Nassr Women. Earlier this month, the team claimed the Saudi Women’s Super Cup, defeating Al-Ahli 2–0 on September 8. The trophy added to the club’s expanding record in domestic women’s football and provides a competitive platform for activating new commercial partnerships.

Strategic Significance

For Al-Nassr, the collaboration with Sephora reflects a continued effort to attract international and lifestyle brands to its sponsorship portfolio, diversifying beyond traditional sports categories. For Sephora, the deal provides visibility in the Saudi sports market and aligns the brand with one of the country’s leading women’s football teams.