Real Betis Balompié Extends Sponsorship Agreement With AUS Global Until 2028.

Roger Hampel

Image: Real Betis

Real Betis has renewed its sponsorship agreement with AUS Global through the 2027/28 season, extending a partnership that began during the 2023/24 campaign.

Under the renewed deal, the company’s branding will continue to appear on the shorts of the men’s first team during LaLiga and Copa del Rey matches. The agreement has also been expanded to include the women’s first team for the first time.

One of the most notable aspects of the renewal is the inclusion of the women’s first team within the agreement.

Executive Comments Real Betis

AUS Global CEO Nayma Dayf linked the renewal to both international growth and long-term brand positioning, speaking via the club’s official communication:

“This renewal represents the continuation of mutual trust and an important milestone in our efforts to increase our presence in global sports marketing.”

Real Betis CEO Ramón Alarcón also highlighted the continuity of the relationship:

“The alliance has been very fruitful with joint international growth over the last seasons.”