Real Betis and hummel Launch Special-Edition Kit for UEFA Conference League Final.

Roger Hampel

Photo Credit: Real Betis

Real Betis Balompié, in collaboration with technical sponsor hummel, has unveiled a special-edition kit that will be worn by the first team during the upcoming UEFA Conference League Final on May 28 in Wrocław against Chelsea FC.

A Limited-Edition Drop with Performance and Heritage

The new kit merges technical innovation with club heritage, designed specifically for the final. It is constructed from structured, breathable technical fabric, featuring vertical embossed stripes inspired by Real Betis’ classic home design. The shirt incorporates BeCool® technology, designed to optimize thermal comfort during high-performance scenarios while retaining a retro-inspired aesthetic.

• hummel®’s logo is applied using a modern TPU raised system, enhancing texture and visibility.

  
  

• The Real Betis crest is embroidered in high-definition, delivering a premium, vintage feel that nods to the club’s rich history.

  
  

This drop reflects a broader trend in football merchandise: combining performance-grade design with limited-edition collectibility, appealing to both active fans and lifestyle consumers.

Strategic Timing Ahead of a European Final Real Betis hummel

Launching a dedicated final kit positions Real Betis and hummel to capitalize on:

• Heightened matchday anticipation and emotional fan engagement

• Boosted retail performance in the lead-up to a major international fixture

• Brand storytelling through design rooted in identity and tradition

  
  

The shirt is available in both adult and youth sizes, and will be sold through the club’s online store and at official retail locations, including the Estadio Benito Villamarín, Lagoh Shopping Center, AireSur, and the Avenida de la Constitución outlet.

Brand Implications for hummel

This campaign strengthens hummel’s positioning as a value-aligned brand in European football — delivering not only technical apparel but also meaningful co-branded merchandise that enhances club identity. The Betis collaboration reinforces hummel’s commitment to storytelling through kit design, a strategy seen in other club partnerships across Europe.

For Real Betis, the launch offers:

• A unique opportunity to drive international visibility

• Expanded merchandise sales tied to a milestone moment

• Deeper emotional engagement with fans through symbolic design

The release of a special UEFA Conference League Final kit by Real Betis and hummel is a clear example of how clubs are leveraging major fixtures to combine sporting performance with commercial opportunity. By tying apparel design to club heritage and final-stage visibility, both Betis and hummel are delivering value across sport, brand, and retail.