RCD Mallorca and Taica Extend Shirt Sponsorship Deal Through 2027.

Roger Hampel

Photo Credit: RCD Mallorca

RCD Mallorca has renewed its sponsorship agreement with Taica Corporation for two more seasons. The Japanese technology firm will remain the global main sponsor of the Balearic club through the end of the 2026/27 campaign, marking a six-year partnership that is already a benchmark within Spanish football.

The extended deal solidifies Taica’s αGEL brand as the longest-standing international shirt sponsor in RCD Mallorca history and one of the most stable brand presences on LaLiga first-team kits in recent years.

Commercial Partnership Built on Continuity

Originally signed in August 2021, the collaboration between RCD Mallorca and Taica Corporation has grown beyond typical front-of-shirt exposure. The Japanese firm — known for its αGEL technology used in a wide range of industrial and consumer applications — has played a role in the club’s international expansion, operational growth, and broader commercial development during its recent LaLiga campaigns.

Andy Kohlberg, President of RCD Mallorca, framed the renewal as more than a commercial transaction:

“Taica and its αGEL brand mean much more than a logo on our jersey. They are a true partner, who have demonstrated commitment with action, strategic vision and a deep involvement in our project.”

The partnership is now the most financially significant agreement in the club’s history, according to club officials — a statement that underscores the commercial weight Taica brings to the table in addition to its long-term loyalty.

Shared Values as a Platform for Growth

From Taica’s perspective, the deal reinforces a broader corporate philosophy rooted in mutual development and brand alignment. With both entities operating across Japan, Spain, and global markets, the partnership’s success is grounded in trust, continuity, and a shared ambition for progress.

Taito Suzuki, President of Taica Corporation, stated:

“Our partnership with RCD Mallorca reflects a commitment that goes beyond sponsorship, acting as an engine for mutual growth. We are united by a common philosophy: to grow together with humility and ambition, connecting communities that share similar values.”

The agreement will continue to place the “αGEL by Taica” branding on RCD Mallorca’s official match kits and throughout key visual assets across the club’s infrastructure. Plans are also in place for enhanced fan-facing activations, technological collaboration, and further steps toward global brand positioning — especially in East Asia, where LaLiga continues to deepen its presence.

Strategic Context Within Spanish Football RCD Mallorca Taica

In the context of LaLiga sponsorships, Mallorca’s renewal with Taica represents a rare combination of international partnership longevity and economic growth. In an era where front-of-shirt sponsorships are often cyclical and reactive to short-term metrics, this six-year agreement stands out for its consistency and cross-border integration.

RCD Mallorca, a club with limited exposure compared to Spanish football’s top-three brands, has leveraged this relationship to enhance its institutional profile and tap into new markets without diluting identity or chasing superficial reach.

With the renewed agreement, the club positions itself as a case study in how mid-sized European teams can build sponsorship models based on shared objectives and long-term planning, rather than transactional visibility.