PUMA and Red Bull Bragantino Announce Partnership Valid Through 2030.

Roger Hampel

Photo Credit: Red Bull Bragantino

PUMA and Red Bull Bragantino have announced a partnership that will last until 2030, covering a five-year period from 2025. The agreement includes the supply of sports equipment for matches, training, and travel for all club categories, including men’s and women’s teams as well as youth divisions.

This marks the beginning of a new collaboration between PUMA and the Red Bull football network, which already includes German club RB Leipzig.

A Shared Commitment to Excellence

André Rocha, CEO of Red Bull Bragantino, spoke about the partnership’s potential:"We’re pleased to start this partnership with PUMA. Both organizations share similar values, especially a focus on constant improvement and a drive to challenge norms. Their strong presence in Brazilian football ensures we have a reliable partner to support our long-term goals.”

Luciana Soares, Marketing Director of PUMA Brazil, also highlighted the importance of the deal:"Red Bull Bragantino represents the modern, fast-paced approach to football that aligns with our brand. We are eager to collaborate and showcase what we can achieve together.”

Launch of the New Collection

The first collection from the partnership will launch in 2025 and will be available through official PUMA and Red Bull Bragantino retail channels. Fans can expect high-quality gear designed to reflect the identity of both the club and the brand.

About PUMA and Red Bull Bragantino

PUMA is a globally recognized sportswear brand with a long-standing presence in football, creating products that combine performance and style. The company operates in over 120 countries and is headquartered in Herzogenaurach, Germany.

Red Bull Bragantino, based in Bragança Paulista, is a growing force in Brazilian football, known for its modern infrastructure and focus on developing talent. The partnership with PUMA reinforces the club’s ambition to solidify its standing domestically and internationally.