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PepsiCo Becomes Gold Partner of Roshn Saudi League.

Salem Badughaish

PepsiCo Saudi League
PepsiCo Saudi League


In a landmark move set to redefine the spectator experience, the Roshn Saudi League (RSL) has proudly announced PepsiCo as its gold partner for the ongoing and upcoming football seasons. This partnership heralds a new era in sports sponsorships, intertwining PepsiCo’s globally recognized brands with the pulsating heart of Saudi football. The collaboration encompasses PepsiCo’s leading beverage and snack brands—Aquafina, Pepsi, Gatorade, and Lays—each becoming the official partner in their respective categories, thereby promising an enhanced match-day experience for fans.

The synergy between the RSL and PepsiCo is not merely a business alliance but a shared vision to bring fans closer to the game they ardently love. The initiative aims to amplify fan engagement through a series of activations and events crafted to celebrate football culture and provide unforgettable experiences. This partnership reflects a mutual commitment to excellence, uniting the global reputation of PepsiCo with the passionate spirit of the RSL community.

Carlo Nohra, the Chief Operating Officer of the Saudi Pro League, emphasized the significance of this partnership, stating, "We are delighted to welcome PepsiCo into the RSL family as a gold partner. This partnership aligns with our mission to offer fans innovative and engaging experiences." The inclusion of PepsiCo as a gold partner is expected to significantly elevate the league's appeal and enrich the overall fan experience with quality and excitement.

Aamer Sheikh, Chief Executive Officer of PepsiCo Middle East Business Unit, expressed enthusiasm over the collaboration, remarking, "This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory." He highlighted the unifying power of football and PepsiCo’s iconic brands in bringing people together to celebrate significant moments. Together, the RSL and PepsiCo aspire to elevate the beautiful game, delivering memorable experiences for fans and fostering a legacy of greatness.

PepsiCo’s role as the Official Water, Soft Drinks, Sports Drink, and Potato Chips Partner underlines the importance of creating an inclusive atmosphere at RSL matches that celebrates the universal appeal of football. This partnership showcases the RSL's dedication to associating with brands that share its passion for football and commitment to the fans. It marks a significant step towards enhancing the fan experience, ensuring that every match is not just a game but a celebration of football culture, with PepsiCo at the heart of this transformative journey.


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