Roger Hampel
Real Madrid and Orange have announced a strategic partnership that designates Orange as the official telecommunications partner for Real Madrid’s men’s and women’s football teams for the next three seasons. This partnership was formalized by Emilio Butragueño, Real Madrid's Director of Institutional Relations, and Germán López, Chief Operating Officer of MASORANGE.
A Partnership Built on Shared Vision
Germán López expressed immense pride in this collaboration, highlighting the shared values and vision of both brands. He stated, "This partnership between two leading brands underscores our shared belief in the power of technology to transform the future football experience. At MASORANGE, our goal is to lead in customer satisfaction. Football, being a pivotal social activity, provides an excellent platform to create valuable experiences for our customers."
This alliance goes beyond mere sponsorship. It involves image and hospitality rights linked to both Real Madrid’s first teams and their players. The Orange brand will enjoy a prominent presence in the Santiago Bernabéu stadium, featuring prominently in traditional media and innovative new spaces, including the 360º LED halo that embellishes the stadium’s upper area.
Enhanced Fan Engagement and Technological Innovation
The collaboration extends to marketing and advertising activities across Real Madrid’s diverse communication channels, engaging fans through various social media campaigns. This strategic partnership aims to enhance the fan experience by leveraging Orange's cutting-edge 5G/5G+ mobile connectivity. As the mobile communications provider for Real Madrid, Orange will ensure seamless connectivity for all employees and work on projects to optimize customer experiences during stadium events.
This partnership is set to revolutionize the way fans interact with their favorite football club, providing unparalleled access and engagement through innovative technological solutions. With Orange’s expertise in telecommunications and Real Madrid’s iconic status in football, this collaboration promises to set new standards in sports partnerships.
Source: Real Madrid
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