Olympique de Marseille Partners With Local Watchmaker Jacques Bianchi on a Limited-Edition Watch.

Roger Hampel

Image: Olympique de Marseille

Olympique de Marseille has entered the premium watch category through a first collaboration with local watchmaker Jacques Bianchi Marseille, unveiling a limited-edition mechanical timepiece priced at €995.

The watch is the first product to emerge from the partnership between the two Marseille brands and will be available for pre-order from 3 September 2026 for a three-week period.

Built around Jacques Bianchi Marseille's JB200 model, the new edition has been redesigned with a series of references to OM and football, while retaining the technical characteristics of a mechanical sports watch. It is also COSC-certified as a chronometer, adding a technical positioning rarely associated with conventional club merchandise.

A €995 Product Built Specifically for OM Marseille

The collaboration goes considerably further than placing the Olympique de Marseille crest on an existing watch.

Jacques Bianchi Marseille has reworked its JB200 around the visual identity of the football club. The 42mm watch features the Olympique de Marseille logo on the dial, while the seconds hand incorporates a football-inspired design. Additional details reference the 45-minute duration of a football half, connecting the mechanics of the watch directly with the sport.

Image: Olympique de Marseille

Limited Pre-Order Window Creates Scarcity

Pre-orders will open at 3pm CET on September 3 and remain available for only three weeks.

The first watches are scheduled for delivery in December 2026, with subsequent orders expected to arrive in early 2027. Delivery priority will be determined by the order in which purchases are placed.

That structure gives OM and Jacques Bianchi Marseille a defined sales window while limiting the need for a conventional permanent retail launch.

The number of watches that will ultimately be produced was not specified in the announcement.

Marseille Brand Meets Marseille Club

The local connection is central to the collaboration.

Jacques Bianchi Marseille has built its identity around the city's watchmaking and diving heritage, while Olympique de Marseille remains one of its most internationally recognised institutions. That shared geography gives the product a positioning that would be difficult to replicate through a licensing agreement with a watch company without a connection to Marseille.

Simo Tber, Co-Founder and CEO of Jacques Bianchi Marseille, said:

“Creating a watch collection in close collaboration with Olympique de Marseille was a dream, and today it becomes a reality.”

Simo Tber added that the first COSC-certified Chronometer created through the project represents a new stage in the development of the watch brand and reinforces its connection with Marseille.