OLB Becomes Official Partner of DFB: Supporting Women's National Team.

Roger Hampel

OLB DFB

Credit: Liam S. Curtis Mbella Ngom/ DFB

The Oldenburgische Landesbank AG (OLB) is set to become the official partner of the German Football Association (DFB) from August 1, 2024. This partnership will see OLB supporting the Women’s National Team, enhancing their efforts both on and off the field.

Strengthening the Women's National Team

Nia Künzer, DFB's Sports Director for Women's Football, expressed her excitement about the partnership: "We are very much looking forward to the collaboration with OLB. In our discussions, we have found the bank to be authentic and ambitious, yet approachable. These qualities align perfectly with our Women’s National Team. Thanks to their commitment, especially in promoting women and fostering diversity, OLB shares our vision."

A Proud Partnership OLB DFB

Stefan Barth, CEO of OLB, shared his pride in supporting the team: "We are very proud to accompany the Women’s National Team. The team has embodied team spirit, fair play, and performance for years, always with the right amount of humor and lightness. Therefore, the Women’s National Team is a perfect match for our first nationwide sponsorship."

Shared Goals and Vision

Dr. Holger Blask, CEO of DFB GmbH & Co. KG, highlighted the mutual benefits of the partnership: "OLB is already one of the most profitable and efficient banks in Europe and aims to grow even further. We want to contribute to achieving our goals through this partnership and joint activities. These align with those of our DFB Women, who stand for high standards, performance, responsibility, joy of play, and diversity."

Visible Support in Stadiums and Media

At the Women’s National Team's international matches, OLB will be prominently featured through stadium and television advertising, particularly on the perimeter boards. Moreover, both DFB and OLB prioritize networking and mutual support among women, aiming to expand existing initiatives and foster a supportive community.

Looking Forward to Collaboration

The DFB and OLB are enthusiastic about the collaboration and the positive impact it will have on promoting women's football and supporting the Women's National Team. This partnership marks a significant step towards enhancing the visibility and success of women in sports.

Source: DFB via LinkedIn