Roger Hampel
Photo Credit: Newcastle United
Newcastle United has announced an early extension of its partnership with InPost, the renowned parcel delivery service. The collaboration, which kicked off in 2023, has already achieved remarkable success in blending logistics, fan engagement, and community support, setting a benchmark for partnerships in the Premier League.
Innovative Solutions for Fan Convenience
One of the standout achievements of this partnership was the introduction of bespoke InPost Lockers at St. James’ Park, a first for any Premier League stadium. These lockers not only streamline the club’s e-commerce operations but also offer fans the convenience of collecting their merchandise from any of InPost's lockers across the UK. This innovation has positioned Newcastle United as a leader in enhancing the fan experience through technology and logistical expertise.
Community Engagement
The partnership extends beyond convenience, showcasing a commitment to mental health and community well-being. In October 2024, InPost collaborated with Newcastle United and its Foundation to deliver an impactful mental health campaign. Personalized wellbeing messages from first-team players were placed in InPost lockers, reinforcing the message that “what’s inside really does matter.”
This creative approach resonated deeply with fans, adding a personal touch that went beyond football.
Looking ahead, the partnership promises even greater community impact with the launch of a collaborative art project. Featuring contributions from local school pupils and a talented local artist, the project will celebrate the creativity and resilience of Newcastle's community. The artwork will be displayed at the Newcastle United Foundation, offering visitors a thoughtful and inspiring experience.
Official Statements Newcastle United InPost
Peter Silverstone, Newcastle United’s Chief Commercial Officer, credits the partnership’s success to a shared vision and mutual dedication.
“InPost has become immersed in the football club and city, delivering bespoke, localized services that resonate with our supporters and community. The early extension of this partnership highlights the mutual benefits for both parties, with Newcastle United and InPost driving innovation, community impact, and business growth."
Michael Rouse, CEO International of InPost group, echoed this sentiment, emphasizing the tangible difference the partnership has made.
“Together, we are building meaningful connections with thousands of consumers and supporting the communities at the heart of InPost and Newcastle United.”
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