New York Red Bulls and Levy Announce Multi-Year Partnership at Sports Illustrated Stadium.

Roger Hampel

Photo Credit: New York Red Bulls

The New York Red Bulls have announced a multi-year partnership with Levy, a leading sports and entertainment hospitality company, to enhance the fan experience at Sports Illustrated Stadium. The agreement, commencing with the 2026 season, covers concessions, premium dining, and retail operations inside the stadium.

Partnership Scope New York Red Bulls Levy

Levy will oversee all food, beverage, and retail services, curating a new hospitality identity at the stadium. The company will also introduce a customized merchandise program, including exclusive Red Bulls team gear in stadium shops.

Planned upgrades include:

• New signature menus and culinary concepts

• Expanded partnerships with local restaurants, breweries, and purveyors

• Self-service technology to improve efficiency and fan convenience

The collaboration aims to create a modernized experience for matchdays, concerts, and other major events hosted at Sports Illustrated Stadium.

Strategic Significance

The agreement represents a significant investment in the stadium’s hospitality operations. By partnering with Levy, the Red Bulls seek to align with industry leaders already active at venues such as Wrigley Field, Mercedes-Benz Stadium, and Barclays Center, as well as at international locations including Tottenham Hotspur Stadium and Johan Cruijff Arena.

Levy’s global presence in soccer also includes partnerships with numerous MLS venues and the new Arthur M. Blank US Soccer National Training Center under development near Atlanta.

Leadership Statements

Marc de Grandpré, President & General Manager of the New York Red Bulls, described the deal as central to the club’s vision of delivering a top-tier sports and entertainment destination in the region.

Levy CEO Andy Lansing emphasized the collaboration’s focus on shaping a gameday environment with unique energy, combining hospitality innovation with the passion of Red Bulls supporters.