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National Women’s Soccer League (NWSL) and Amazon Collaborate on Multi-Year Sponsorship.

Roger Hampel


NWSL Amazon
NWSL Amazon

The National Women's Soccer League (NWSL) has teamed up with global retail giant Amazon in a landmark multi-year sponsorship deal, promising to bring the game closer to its growing fan base. This collaboration marks Amazon as the Exclusive Retail Sponsor of the NWSL, setting a new standard for how fans engage with their favorite teams and players.


Celebrating Excellence with the NWSL Best XI Awards


A highlight of this partnership is Amazon Prime becoming the presenting sponsor of the NWSL Best XI Awards. This prestigious recognition celebrates top-tier talent in women’s soccer, with awards distributed monthly throughout the season, culminating in a fan-driven selection of the league's top 22 players. This initiative underscores Amazon's commitment to fostering a deep connection between fans and the athletes they admire.


Official NWSL Merchandise Now on Amazon


The partnership also sees Amazon becoming an official NWSL licensee, unveiling an extensive range of officially licensed NWSL merchandise. Fans can now express their support by shopping for hundreds of NWSL products on the Amazon Fan Shop, courtesy of Merch on Demand. From t-shirts and hoodies to tank tops spanning all NWSL teams, the collection caters to men, women, and youth in a variety of styles and sizes. Prime members can enjoy the added benefit of fast, free delivery, ensuring fans wear their support on their sleeves just in time for game day.


Kickoff Designs and More


To celebrate the launch of Prime Video’s inaugural coverage of the NWSL - starting with the 2024 UKG NWSL Challenge Cup match featuring Gotham FC vs. San Diego Wave - unique kickoff designs have been introduced. These exclusive items, along with an expanding selection throughout the 2024 season, are available for fans to commemorate this historic moment.


Enhancing Fan Experience with Amazon Web Services


In a move to enrich fan engagement, the NWSL will leverage Amazon Web Services (AWS) to archive match content from previous seasons. This cloud-based media archive will facilitate the easy transfer of historical footage, allowing fans to relive highlights and gain insights through interviews and behind-the-scenes footage, thus fostering a more personalized connection with the league and its stars.


A Testimony to Amazon’s Support for Women’s Football


This sponsorship builds on Amazon's growing involvement in women's soccer, following its partnership with UEFA Women’s Football in 2023. By combining the strengths of Prime Video, Amazon’s retail business, Merch on Demand, and AWS, Amazon aims to elevate the profile of the NWSL and meet the increasing demand for merchandise, content, and innovative solutions among fans.


Stream NWSL on Prime Video


The NWSL on Prime Video, accessible to fans in the United States and Canada, highlights Amazon’s dedication to bringing top-tier women's soccer to a global audience. Available across a wide array of devices, this initiative offers fans versatile options to tune in and support their favorite teams and players.

As the NWSL and Amazon kick off this pioneering sponsorship, the future looks bright for the league, its athletes, and the fans. This partnership not only amplifies the NWSL's presence on the global stage but also opens new avenues for fans to engage with the sport they love, making it easier than ever to watch, celebrate, and support women's soccer.

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