Roger Hampel
VfL Bochum 1848 is excited to announce MTEL Germany GmbH as the new sleeve sponsor for the first team's jerseys. The telecommunications provider, based in Munich, will be featured on the team’s shirt sleeves starting immediately and has signed a contract extending through the 2028/29 season, marking its rise to a long-term premium partner of the club.
A New Era of Partnership
Under the brand name MTEL Germany, the new premium partner has been successfully operating in the European market for over a decade. Recently, MTEL Germany has achieved significant milestones with the opening of four stores out of a planned 30 across Germany. Fans can get a firsthand experience of MTEL’s offerings at the nearest store in Recklinghausen, with a new shop opening soon in Bochum.
MTEL Germany provides its customers with mobile and television services, featuring unique benefits for those willing to try something new. A key aspect of this long-term collaboration will be the development of a co-branded product, with more details to be announced.
Statements from Key Figures MTEL VfL Bochum
Tim Jost, Director of Marketing & Sales and Member of the Executive Board at VfL Bochum: "The discussions with MTEL over the past several months have been characterized by mutual trust and high professionalism. This partnership offers great value for both parties. We are delighted to have developed a market entry strategy for Germany that will benefit both partners. In addition to traditional sponsorship and reach communication, we will also realize fan-centric telecommunications offers throughout the partnership. Our fans can have the current VfL jerseys printed with the new sleeve flock in the fan shop starting this season."
Vladimir Lučić, CEO of Telekom Serbia: "Firstly, I would like to thank the partners of VfL Bochum for the excellent cooperation and dedication with which we will jointly develop a product that will offer something new and interesting to all football and Bochum fans. Telekom Serbia Group has a long tradition of collaboration and joint projects with sports clubs in all markets where it operates. We continue this tradition in the German market, where we have ambitious plans as a new telecommunications provider offering first-class mobile and TV services. We believe that together with our partners at VfL, we will achieve great success in the future. I invite all fans and supporters of VfL to familiarize themselves with MTEL's offerings and try out all the benefits we have specially prepared for them."
Stefan Božić, CEO of MTEL Germany: "MTEL is known for offering high-quality telecom products at fair prices. Fans and members of VfL Bochum can already try out our STAR #25 promotional tariff in our Recklinghausen shop near Bochum. Featuring the latest 5G internet with included protection against phishing and data theft, as well as the best D-network quality telephony, this is just a preview of the cooperation and partnership with VfL. Additionally, MTEL Germany is preparing a special surprise for all VfL members starting from the new season. Stay tuned and follow our channels to stay informed."
Bojan Obradović, CEO of MTEL Germany: "We chose VfL Bochum as a long-term partner because we approach every challenge with the same passion and energy as the fans and their families do in supporting VfL. These will benefit most from our future, tailored offers. The sympathy and determination we found at VfL Bochum are values we want to reciprocate. We are convinced that this will create a win-win situation for everyone – the fans, the club, and MTEL Germany."
Source: Vfl Bochum
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