Mobileye Joins VfL Wolfsburg as Sleeve Sponsor in Technology-Driven Strategic Partnership.

Roger Hampel

Photo Credit: VfL Wolfsburg

VfL Wolfsburg has announced a major commercial partnership with Mobileye, a global company from the autonomous driving and advanced driver-assistance systems (ADAS) industry. The partnership positions Mobileye as official sleeve sponsor and a top-tier partner alongside Volkswagen and Nike — marking a significant milestone in the Bundesliga club’s commercial and technological evolution.

The collaboration reflects the growing convergence of automotive innovation and professional football, while offering both parties a platform for greater visibility, digital integration, and shared brand values focused on safety, intelligence, and future mobility.

Sleeve Sponsorship and Stadium Visibility Mobileye VfL Wolfsburg

Beginning with the 2025/26 season, the Mobileye logo will appear on the left sleeve of Wolfsburg’s matchday kits across all domestic and international competitions, including the Bundesliga, DFB-Pokal, UEFA tournaments, and friendlies.

The agreement includes:

• High-visibility branding in the Volkswagen Arena

• Exclusive digital activations and campaign collaborations

• Hospitality rights including access to a private box

• Broad social media and media platform integration

  
  

“This partnership not only increases our visibility but contributes valuable strategic momentum,” said Michael Meeske, Managing Director of VfL Wolfsburg. “Mobileye enhances our portfolio with a brand synonymous with pioneering technology and innovation.”

Automotive Meets Sport: Strategic Positioning

Mobileye has equipped millions of vehicles globally with its vision-based safety and autonomous technologies. The company views this partnership as a way to further its global expansion and reinforce brand visibility in a key European automotive hub.

“VfL Wolfsburg, as an innovator in sports and at the heart of the German auto industry, is a perfect match for Mobileye,” said Diane Be’ery, Vice President of Marketing at Mobileye. “We are excited to team up going into the next season.”

“Our partnership with Mobileye here in Wolfsburg stands as a symbol of the transformation sweeping through our industry — connected, data-driven, and forward-looking,” added Dr. Sebastian Rudolph, Chairman of VfL Wolfsburg’s Supervisory Board.

Brand Alignment and Future-Oriented Growth

The alliance reflects strong brand alignment. Wolfsburg, backed by Volkswagen, is closely associated with automotive excellence, while Mobileye’s trajectory in shaping autonomous and intelligent mobility makes it a natural partner.

Both organizations share values around:

• Innovation and digital transformation

• Global ambition

• Sustainability and mobility solutions

  
  

The campaign will operate under Mobileye’s global slogan, “Driven by vision,” underscoring a joint commitment to technological excellence and strategic communication.