Roger Hampel
Photo Credit: Manchester City
Manchester City and global sportswear brand PUMA have unveiled an innovative AI-driven platform, the PUMA AI Creator, allowing fans to design the club's official Third kit for the 2026/27 season. This groundbreaking initiative combines cutting-edge generative AI technology with fan engagement, offering a historic opportunity for supporters to leave their mark on Manchester City's legacy.
How It Works: PUMA AI Creator Manchester City Puma AI
The PUMA AI Creator platform, powered by the advanced DEEPOBJECTS co-creation technology, enables fans to craft unique designs using intuitive tools. Users can experiment with:
• Text prompts to generate creative visuals.
• Customization sliders for adjusting patterns and colors.
• Interactive design features to add personal touches to the kit.
Fans can submit their entries until 20th December 2024, after which the top ten designs will be shortlisted by PUMA and Manchester City experts. These finalists will then face a public vote in January, where fans will select the winning design to be worn on-pitch by Manchester City players during the 2026/27 season.
Fan Incentives
Participants receive:
• 15 free Design Credits and 2 Entries upon signing up.
• Opportunities to earn additional Credits by rating other fan designs or through exclusive perks for
• Cityzens members and PUMA NFT holders.
This model ensures widespread accessibility, inviting creativity from fans worldwide, regardless of experience or location.
The First AI-Designed Football Kit
The PUMA AI Creator has already made its debut with Manchester City players Ederson, Stefan Ortega, and Rico Lewis designing a bespoke goalkeeper kit. Inspired by the net of a football goal, this kit will be the first AI-designed football kit to be worn on-pitch later this season. A limited number of these kits will also be available for sale.
Leadership Insights
Nuria Tarre, Chief Marketing & Fan Experience Officer for City Football Group, emphasized the significance of this initiative:
Through the power of AI, we are delighted to offer fans this special opportunity to be a part of Manchester City history and design a kit that could one day be worn by their heroes on the pitch. Each City kit plays a fundamental role in connecting fans around the world to our club, and we’re excited to see how they engage with this truly unique initiative.
Ivan Dashkov, Head of Emerging Marketing Tech at PUMA, added:
PUMA AI Creator is a creative outlet that anyone can use – regardless of their past design experience, location, or background – to make a huge cultural impact. Together with Manchester City, we’re reimagining what creativity looks like in sports and design.
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