Liverpool FC’s 20th League Title Sets Premier League Record for Social Media Engagement.

Roger Hampel

Photo Credit: Liverpool FC

Liverpool FC’s recent Premier League triumph not only marked the club’s 20th men’s league title but also set a new benchmark for digital performance, becoming the most-engaged title win in Premier League history, according to data from Blinkfire Analytics.

Across Sunday and Monday following their decisive win against Tottenham Hotspur, Liverpool generated more than 71 million social media engagements, setting new records both within the club and across the league. Liverpool FC Social Media

Matchday Drives Unprecedented Engagement

The title-clinching matchday was Liverpool’s most-engaged day on social media ever, recording 58 million interactions across platforms and achieving over 1.1 billion impressions across its global digital ecosystem.

Key metrics from the title match cycle include:

• 429+ million video views across platforms (excluding X)

• Nearly 500,000 new social media followers gained in 48 hours

• 1.1 billion social impressions during the matchday cycle

  
  

These figures reflect a culmination of years of strategic digital investment, focusing on original content creation, real-time publishing, and storytelling that blends matchday excitement with behind-the-scenes access.

Benchmarking the Club’s Digital Growth Liverpool FC Social Media

Liverpool FC is already the most-engaged Premier League club in the 2024/25 season. In March, the club surpassed 1 billion engagements, and continues to lead English football’s digital race.

On YouTube, Liverpool became the first Premier League club to receive the Diamond Play Button, reaching 11 million subscribers in early 2025 after crossing the 10 million mark the previous year. This milestone has positioned the club as a leader in long-form and video-first fan engagement strategies.

Platform Strategy and Audience Expansion

The engagement growth is supported by a multi-platform approach that spans:

• Facebook and Instagram for high-volume global reach

• TikTok and YouTube Shorts for short-form video and discovery

• Threads and X for real-time commentary and community

• YouTube for in-depth and behind-the-scenes video content

  
  

The club’s ability to translate on-field success into digital momentum is a key pillar of its commercial model, offering brand partners and sponsors visibility across a wide and deeply engaged fan base.

Commercial Implications for Liverpool and the Premier League

High engagement levels offer direct benefits beyond brand visibility. Increased impressions, video views, and social growth contribute to:

• Stronger monetization potential through branded content and ads

• Improved sponsor ROI across digital campaigns

• Higher media valuations in commercial rights negotiations

• Enhanced global brand equity tied to on-field success

  
  

This engagement surge also strengthens the Premier League’s broader digital profile, reaffirming the league’s global entertainment value and reach in key markets across Asia, North America, and Africa.