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Liverpool FC Partners with UPS to Open an International Fulfilment Centre in the Netherlands.

Roger Hampel

Liverpool FC UPS
Liverpool FC UPS

Liverpool Football Club, in partnership with UPS, has announced the grand opening of its first international fulfilment centre in Roermond, the Netherlands. This strategic move is designed to streamline the distribution of official LFC merchandise to its global fanbase, reinforcing the club's commitment to improving service and efficiency.

A New Era in Global Logistics

The new state-of-the-art fulfilment centre marks a significant milestone for Liverpool FC as it aims to cater to the demands of its international strategy. The facility is not only equipped with advanced technology but also operates entirely on renewable energy, powered by 10,001 solar panels, showcasing the club’s dedication to sustainability.

With Liverpool FC’s merchandise currently reaching 180 different countries and the presence of 16 standalone club stores worldwide, the integration with UPS’s global logistics network is expected to bolster LFC’s retail and e-commerce capabilities significantly. This partnership will ensure that fans around the world receive their orders more swiftly, affordably, and efficiently.

Enhancements at Home and Abroad

While the new international centre is poised to enhance global operations, Liverpool FC’s distribution centre on Merseyside will continue to operate at full capacity. This site will not only continue to cater to the UK market but is also slated for technological upgrades and staff training enhancements to maintain its high level of service.

Innovations in Customer Service

The collaboration between LFC Retail and UPS also introduces a new click and collect service for supporters, further enhancing the shopping experience. Mike Cox, Senior Vice-President of Merchandising at LFC, expressed excitement about the centre, noting that it is central to the club's ambitious international growth plans. The facility is designed to complement the existing site in Merseyside, enabling the club to better serve its expanding international customer base.

Susanne Klingler-Werner, President of UPS Supply Chain Solutions Europe, emphasized the synergy between the two organizations, highlighting that the partnership combines innovation with passion. By leveraging UPS's cutting-edge automated warehousing and transportation technologies, the initiative is set not only to streamline logistics but also to embody the spirit of teamwork and dedication that is crucial both on and off the field.

Expanding Merchandise Offerings

The new fulfilment centre will house the complete official LFC merchandise collection, including the new 2024-25 home kit. This kit is available now and can be customized with club, Premier League, and Barclays Women’s Super League fonts, along with additional patches such as the LFC Foundation and Champions League.

Source/Photo Credit: Liverpool FC Media


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