Ligue 1 McDonald’s Introduces Data Zone: AI-Driven Football Broadcasting Goes Live.

Roger Hampel

Photo Credit: Genius Sports

Ligue 1 McDonald’s is bringing a new layer of analytics to football broadcasting with the launch of Data Zone, a real-time, data-enhanced viewing experience. Announced by LFP MEDIA and DAZN, in partnership with Genius Sports, the new feature will debut during the Olympique de Marseille vs. FC Nantes match and will be available for one match per matchweek moving forward.

An Interactive Viewing Experience for Ligue 1 McDonald’s Fans

Data Zone is an alternative broadcast mode designed to provide real-time statistical insights throughout the match. The format integrates a rolling news and L-bar graphic overlay with continuous updates on passing accuracy, player speed, off-ball runs, 1v1 breakdowns, and shot speed detection.

Martin Aurenche, Senior Media Director at LFP MEDIA, highlighted the shift in how football is being consumed, stating:"The way of watching sports events is constantly and rapidly evolving. With Data Zone, we’re offering an innovative way to watch Ligue 1 McDonald’s matches that addresses these stakes."

Stefano Bernabino, Director of Content, Editorial, and Production at DAZN France, reinforced DAZN’s commitment to digital innovation:"Innovation, data, and the digital experience surrounding football, at the intersection of expertise and entertainment, are at the heart of DAZN’s DNA. Data Zone represents an additional step in the evolution of the editorial offering for Ligue 1 McDonald’s that DAZN aims to provide to football enthusiasts in France."

How Data Zone Works Ligue 1 Data Zone

Data Zone is powered by GeniusIQ, an AI-driven sports data platform developed by Genius Sports. The system relies on optical cameras installed across all Ligue 1 McDonald’s stadiums, capturing every movement on the pitch in real time. Machine learning technology processes the data instantly, identifying key match events such as shots, sprints, and defensive duels, and displaying relevant analytics on-screen. Data Zone will debut this Sunday and will be available exclusively on DAZN for one Ligue 1 McDonald’s match per week.

Source: Genius Sports