Juventus Women Launch First Long-Form Club Documentary Exclusively on TikTok.

Roger Hampel

Photo Credit: Juventus

Juventus Women have released a 54-minute documentary titled “Dream like Juventus Women”, distributed exclusively via TikTok, in what is being described as a first-of-its-kind initiative in professional football. The project, which premiered at the Allianz Stadium on May 12, 2025, marks a new milestone in how clubs are leveraging social platforms for long-form content and immersive storytelling.

This original piece — developed by the Juventus Creator Lab — represents a significant evolution in football media strategy, combining traditional documentary depth with platform-native presentation.

Exclusive Format, Platform-First Strategy

“Dream like Juventus Women” is available only on the official @JuventusWomen TikTok account and is produced entirely in horizontal format, a rare move for content on a vertical-first app. The 54-minute feature includes behind-the-scenes footage, player interviews, and intimate moments from a historic season that saw the club win its sixth Scudetto in just eight years.

The documentary is not only platform-exclusive but also creator-driven. It features Caterina Rizzi, a digital storyteller who guides viewers through the world of Juventus Women via the voices of Sofia Cantore, Alisha Lehmann, Lysianne Proulx, Martina Rosucci, and Amalie Vangsgaard.

By choosing TikTok as the exclusive distribution platform, Juventus is testing the boundaries of long-form fan engagement on apps traditionally associated with short-form entertainment.

Expanding the TikTok Partnership Juventus TikTok

Juventus’ Women’s Team officially joined TikTok in March 2024, and since then the account has grown to 1.6 million followers and generated over 230 million views. The platform has become a central pillar of the club’s digital outreach, offering access to training sessions, matchday rituals, and even the dressing room.

The broader partnership with TikTok has evolved significantly:

• TikTok served as sleeve sponsor in 2023/24

• Upgraded to front-of-shirt sponsor in 2024/25

• Supported campaigns around #MentalHealth, #WomensFootball, and community education

  
  

This latest documentary release is part of that same trajectory — aligning content development, brand activation, and fan proximity under one cohesive media framework.

Long-Form Storytelling in a Short-Form World

The project reflects a strategic shift in how football clubs are engaging fans in 2025. While platforms like TikTok were originally designed for 15–60 second clips, clubs are now beginning to embed high-production content directly within social ecosystems, without relying solely on external platforms like YouTube or club-owned OTT apps.

In this case, Juventus is not simply adapting to platform trends but redefining them, using TikTok as a vehicle for deeper storytelling and fan immersion — particularly in the fast-growing women’s football sector.

Cultural Positioning and Strategic Impact

“Dream like Juventus Women” is a media product that combines performance, personality, and narrative — three pillars that resonate with younger audiences and international fanbases. At a time when many clubs are struggling to reach Gen Z and younger millennials with traditional content strategies, Juventus’ TikTok-driven approach appears tailored for relevance, speed, and authenticity.

By creating a long-form, creator-led piece, Juventus also signals its intent to position its women’s team as a standalone content engine, not just as an extension of the men’s brand.