Juventus Partners With UniCredit’s Digital Brand buddy.

Roger Hampel

Image: Juventus

Juventus has announced a new partnership with UniCredit, centred on buddy, the bank’s digital-only consumer banking brand. The partnership focuses on integrating value-added financial services into fan engagement, combining Juventus’ global audience with UniCredit’s push to scale its digital banking proposition among younger and digitally active consumers.

Banking Services as a Fan Engagement Layer Juventus

At the centre of the collaboration is buddy, UniCredit’s digital branch offering app-based banking services supported by 24/7 chat. Juventus supporters who choose buddy gain access to a dedicated “buddy for Juventus” section, designed to link everyday financial services with football-related benefits and experiences.

Executive Comments

Damien Comolli, Chief Executive Officer of Juventus, said:

“This partnership brings together two brands of excellence, Juventus and UniCredit. The prestige of our brands is rooted in a strong tradition and renewed through the ability to generate tangible value, blending history, innovation and technology to bring us even closer to our community.”

Remo Taricani, Deputy Head of Italy at UniCredit, added:

“UniCredit believes in sport and its extraordinary ability to ignite passion, create connections, and drive innovation. The collaboration with Juventus, a football brand loved and recognised worldwide, will allow our clients and fans to experience sporting passion firsthand, offering them unique and unforgettable experiences within a new digital ecosystem.”